In order to effectively communicate with your audience, you must first identify who your ideal customer is by creating quality buyer personas.To achieve this objective, and accurately reach your audience, you should start by building a buyer persona, also known as a persona. Creating it is the basis of a Digital Marketing strategy. Buyer Persona …
Continue reading “A Step By Step Guide To Build The Perfect Persona For Your Business”
Embark on a journey through time to explore the fascinating evolution of content marketing, stretching from the late 1800s to the digital era of today. Unveil the power of high-quality content strategies and how they can elevate your online presence, engage your audience, and establish your brand as an authority in your industry. Join us …
Continue reading “A Brief History of Content Marketing And Why It’s Taking Over”
Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. We are sure you know that. But it is also a really broad concept, with plenty of different tools and approaches to turn theory into action. How can you use it in a way that amazes your audience and makes …
Continue reading “15 Digital Marketing Examples to Inspire Your Strategy”
In my case I put this online training for Hotels and Restaurants at 99 euros. A training that is valued at more than 1,000 euros. At first I planned to do a one-hour session a day from Monday to Sunday via video conference. The format was online, obviously, and was done with Zoom. I already …
Continue reading “7 intensive days of Online Training for Hotels and Restaurants”
Just a week ago today, the Online Training for Hotels and Restaurants that I carried out following several requests ended. Requests that came due to the circumstances of confinement, the crisis that we already anticipated that we would enter, the temporary closure of businesses (a priori) and a decline through uncertainty. That same uncertainty turned …
Continue reading “Online Training for Hotels and Restaurants. human experience”
Image size on Social Networks 2020. There has been a lot of talk about the size of the images that we can use on our social networks. Without a doubt it is a bit chaotic because even in each of them there are different dimensions. But yes, size matters. The truth is that new formats …
Secrets of storytellers, Everyone responds to stories . Here is the secret behind the power of myths, legends, stories and scriptures. That identification of what we are seeing or hearing with our own life. We see ourselves being an intrinsic part of those stories. We are so extremely empathetic with heroes and we love winning …
Every year new trends are born in Marketing. Some remain, and others die. But what is clear is that according to consumer demand, these continue to extend over time. Email marketing is not exempt from this and continues to be on the lips of all of us who are dedicated to marketing. Some of them …
As you can optimize your targeting and deliver marketing messages more effectively to the customers most likely to respond in a positive manner. You’ll also be able to maximize customer loyalty and positive sentiment, by delivering the right message to the right customers at the right time. All of this should culminate in increase sales …
Continue reading “Company – covers business news innovation and technology”
So they are less susceptible to hard sells and one-way ‘push’ marketing messages that are more interruptive than influential. As more businesses understand this, they have focuse on using analytics to inform a more effective approach – data-driven marketing is becoming a top strategic priority for many. Customer analytics will provide you with a deep, …
Continue reading “HubSpot – covers digital marketing sales service”
Your Customer Relationships ArticlesCustomer Experience (CX) by Digital Marketing Institute Customers are becoming more picky about where they shop. It’s no longer about having the best marketing campaign, the biggest influencer, or the most well-known brand, for many, it’s about transparency, value, sustainability, and most importantly, customer experience. 61 percent of consumers will pay at …
Along with the Digital Marketing Institute webinar series, there are many out there from the online publications liste above that you can tap into to keep track of developments and innovations. 8) Monitor the Competition Let’s be clear – we’re not suggesting corporate espionage! However, it’s worth keeping your eyes and ears open about what …
Copyright by EW Leads
