Every year new trends are born in Marketing. Some remain, and others die. But what is clear is that according to consumer demand, these continue to extend over time. Email marketing is not exempt from this and continues to be on the lips of all of us who are dedicated to marketing. Some of them will mutate, that is, adapting to the needs of consumers (people). And so it should be. Those that don’t work will die, even for those nostalgic people who used them. Surely you know what I’m talking about because it has happened to you before.
Hyper customization
Hyper customization. Users are no longer satisfied with just calling them by name in your email marketing strategy. They want to receive something exclusive designed just for them. Remember that segmentation matters, a lot. Stop thinking for everyone to create a single piece of content. Create a lot of content for a few.
Hello Emotional Storytelling
Hello Emotional Storytelling… Your users and community prefer to read a story that impacts them, that they can identify with, and not a massive message for everyone. Yes, also in email marketing. Remember that we are made of stories, and we all like them. So implementing storytelling in your email marketing for your content strategy always works. Use narrative, make the reader feel unique and persuade them to feel part of the story. So that you can learn to use EW Leads storytelling, I leave you some of my blog articles. I hope you enjoy it. STORYTELLING. Captivating through stories. Keys to creating impactful storytelling. Storytelling and Storydoing for your brand.
