Secrets of storytellers, Everyone responds to stories . Here is the secret behind the power of myths, legends, stories and scriptures. That identification of what we are seeing or hearing with our own life. We see ourselves being an intrinsic part of those stories. We are so extremely empathetic with heroes and we love winning over villains (sometimes we even like the bad guys to win within that fantasy), that we extrapolate it into our daily lives. What do you think when you see the successes of others? That speculation that we can be in their place and conquer our barriers and obstacles to achieve it.
They understand that in each story there is value of their own and of others
The best storytellers are aware that each story they tell generates value. To them, and to their audience. Let’s be honest, whether in social influence email database brand image or financially closing sales. Although Storytelling is a soft sell (non-aggressive sale) and it may take months to achieve it. But it retains much more loyalty than other techniques. Taking into account that an emotion does not build loyalty. Therefore, it only stimulates, arouses curiosity… but a feeling. which is what makes a good story, is coherent and consistent over time. And it is the one that, definitively, builds customer loyalty and evangelizes. A well-formulated story helps a brand enhance its value, both for itself and for its customers, and the user experience they achieve.
We are made of stories
Muriel Rukeyser , American poet and political activist, best known for her poems on equality, feminism, social justice, and Judaism, wrote in one of her many poems: “The Universe is made of stories, not atoms.” – Muriel Rukeyser One of my common phrases, and for which I am known, is that “we are made of stories, moments EW Leads and experiences. I believe that storytellers learn from each other’s story, in addition to our own, to improve our lives and those of others who will read what we tell, share and disseminate. Active listening is an essential part for storytellers. Whether on other people’s websites, in line at the supermarket or in a conversation with a friend.
