So they are less susceptible to hard sells and one-way ‘push’ marketing messages that are more interruptive than influential. As more businesses understand this, they have focuse on using analytics to inform a more effective approach – data-driven marketing is becoming a top strategic priority for many. Customer analytics will provide you with a deep, granular understanding of your existing and potential customers’ buying habits and lifestyles. This will allow you to preict their future buying behaviors and cater to them accordingly with a more targete, structure sales and marketing approach.
With the power of trigger HubSpot – covers digital emails and marketing automation
Some important sources of customer data are: Website analytics – Where are your customers interacting on your site? What pages drive traffic? Where are conversions happening? Social meia – What social meia channels are customers reaching out or engaging on? Are latest database customers using social commerce and if so why and where? Emails – What emails are people interacting with? If you have workflows where are people falling off or clicking through? Customer feeback – What are customers saying about your product or service? What queries or complaints are being made? Transactions – What are people purchasing? What are people abandoning?
Many businesses make the mistake of thinking
Are they buying more than one product? How often are they EW Leads returning? Interactions – If you have a quiz or interactive element on your site, what are the results? What are people doing after answering the questions? Intent – What are people searching for online that relates to your products or services? What are the search queries? What keywords are being use? The insights derive from customer analytics will facilitate reuce campaign costs.
