Ad fraud is a big problem for marketers. As our annual Ad Fraud Report reveals , it is a global problem, with no country, company or organization beyond its reach. The damage is monumental, with ad fraud expected to cause up to $100 billion in losses by 2023. Additionally, ignoring ad fraud reduces advertising professionals’ …
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The eShow Madrid 22 technology fair brings together 8000 people
The long-awaited eShow Madrid 22. The fastest growing eCommerce and digital marketing event in Europe. Celebrated its 2nd edition on October 26 and 27. More than 8,000 professionals attended the IFEMA exhibition center in Madrid. Once again showing their clear commitment to this booming sector. Publicis Groupe Spain participated again in the fair : the …
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Don’t say YES when you want to say YES
If you have read or ever heard of the book, this title will surely have caught your attention and that is why you will have clicked. Or maybe because you read me regularly… Don’t sayCan you tell me below? I have only been an active and committed “blogger” for 4 weeks and I have already …
Getting Started The Janitor Technique
Yesterday morning I had the pleasure of talking for two hours with Javier Megías “artisan consultant in innovative strategies for companies and startups”, as defined in his personal blog . We decided to hire Javier as a consultant in order for him to provide a realistic, strategic vision supported by his experience to an idea …
What I have learned from Sun Tzu
Today I finished reading “The Art of War” by Sun Tzu . Without a doubt a book that you have heard of or have already read. I have to say that it is one of those books that seems to speak with metaphors of exactly what you are experiencing. The beauty of this book is …
Your Guide to Product Mastery
We have information and content Your Guide for Product Insights. Marketing We have local suppliers with fast shipping and a sustainable. Margin It is not evergreen, however we can create a variable for times of low demand. We conclude that it is a product that really has potential to be tested, and it is also …
Product Insights Spotlight
We have information and content for Product Insights Marketing We have local suppliers with fast shipping and a sustainable margin It is not evergreen, however we can create a variable for times of low demand We conclude that it is a product that really has potential to be tested, and it is also in a …
Product Excellence Subscribe Today
Upon review we see that we have a lot of content Product Excellence to work with. Content for product marketing But be careful, when we start to have sales we must hire micro influencers to create Tiktok-type organic content for our store and ads. This will skyrocket our conversion rates ;). High perceived value Here …
