Today I finished reading “The Art of War” by Sun Tzu . Without a doubt a book that you have heard of or have already read. I have to say that it is one of those books that seems to speak with metaphors of exactly what you are experiencing. The beauty of this book is that if you pay attention, you find a way to apply the reasoning to your current problems and conflicts. Here are some of the things I think I learned from this book and that I hope will help you in your current and future projects. But don’t think that this post can replace reading the book . I invite you to read it.
About how we should approach a war.
War must be understood as the mechanism to achieve or protect something . It could well be life, a country. A town, the well-being of a people or, in more current terms, an advantageous industry email list position in a market, money or whatever comes to mind. Any time there is a conflict of interest between two parties, a war has started . This does not mean that the battle will occur. In fact. It is better to end a war without the battle taking place. But we will see that later.
About the duration of the War.
First of all, we must keep in mind that every war has to be maintained and that this entails a cost . Sun Tzu talks about the feeding and provisioning of soldiers and the costs of travel. But this can be extrapolated to many situations. Maybe you don’t have to invest money in feeding yourself or need anyone to pay to fight for a business niche or a position on EW Leads Google (for example) but, undoubtedly, you. Will have to dedicate a lot of resources (time, effort, energy). , concentration) in fighting that war . Furthermore, keep in mind that in our lives we manage limited resources . This is important to see from all angles. Time itself is the most scarce and . Valuable asset since it cannot be replaced (whatever passes, passes). Therefore, any dedication of time involves a very high cost.
