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Upon review we see that we have a lot of content Product Excellence to work with. Content for product marketing But be careful, when we start to have sales we must hire micro influencers to create Tiktok-type organic content for our store and ads. This will skyrocket our conversion rates ;). High perceived value Here we will analyze if our product is of quality and is really a valid solution to the problem we have. For this step I use Amazon again, there I go directly to the comments and analyze as many reviews as possible to detect if people are really satisfied with the product, if it works for them, any objections, pain points, etc. Perceived product value.

In addition to validating the Product Excellence value of the product in this step

We can see that the product really helps you top industry data sleep better and in most cases solves the problem. That means that people give it a high value, since it solves their problem, which translates into fewer returns and recurring customers . In addition to validating the value of the product in this step, I extract valuable information for my product descriptions and my ads. For example, I take out the emotional motivators that make people buy the product, the uses, the vocabulary they use when talking about the problem or solution, etc.

Let's not forget that in SEO this is a fundamental

This will help me connect on an emotional EW Leads level with the client and give them what they are really looking for , thus boosting our conversion rates. Let’s not forget that in SEO this is a fundamental pillar, since we will be resolving the person’s search intention and not only creating texts full of meaningless keywords. Summarizing… We have a product that solves a problem and has an aware audience We have potential keywords that we can attack and a range of improvement in the existing results We have high perceived value We have competition generating income with the product We have proof of sale on platforms like Amazon.

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