The long-awaited eShow Madrid 22. The fastest growing eCommerce and digital marketing event in Europe. Celebrated its 2nd edition on October 26 and 27. More than 8,000 professionals attended the IFEMA exhibition center in Madrid. Once again showing their clear commitment to this booming sector. Publicis Groupe Spain participated again in the fair : the commerce division of Publicis Groupe. Publicis Commerce, directed by José Luis Ferrero, organized the first retail media congress and fair, the Retail Media Show , at the Theater of Publicis Commerce.
Strategies to connect with Generation Z and the female audience
In other round tables, Publicis industry email list Commerce brought together spokespersons for brands such as Renault or Samsung to address the issue of new generations. Initiatives such as JASP (from Renault) or the strategies of the technology company with Ibai Llanos on social networks marked the debate about how to reach young people. The world of health was represented at eShow Madrid 22 by professionals from Haleon. The new commercial name of the new GSK consumer division. Companies in the field of social-professional economy such as ILUNION Reference in balance between the economic.
Pioneering companies in retail media star
On the EW Leads second day of the eShow Madrid 22, Adigital. The Spanish Association of the Digital Economy. Shared the results of its latest studies to create in Spain an optimal environment for the development and growth of the digital economy. Which allows achieving a more open society. Competitive and sustainable. Innovative strategies were also shown. Such as that of ebike.es , an e-commerce platform for electric bikes that. Thanks to ChatwithIO and its WhatsApp solution , has accelerated its sales in an omnichannel manner.