It is a form of marketing that integrates strategies and tactics for creating and distributing email communications with the aim of implementing relationships between brands and audiences. A system which. if organiz in a timely manner. is also extremely effective for sending information and providing promotional updates on products. aiming to obtain competitive advantages. Download …
Category Archives: Country Email List
OPERATIVE MARKETING Direct marketing actions.
Conventional and otherwise. digital marketing including SEO. SEA. Social mia. Buzz Marketing. Email Marketing. Inbound. Outbound. as well as investments in public relations and all the options most consistent with your business. will be the building blocks to build your brand awareness . Repetition over time. the promptness in understanding the best channels on which …
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Which must respect your market positioning
Which must respect and meet the standards. Expect by your customers . Promising a high quality product. When the latter has average characteristics. Is the first step to betraying the buyer’s expectations. Driving them away. However. A brand is not limit to its commercial offering. To establish itself and be recogniz by the public. A …
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These three in particular have given their
The search engine is Google. names to their respective product segments and have enter into common use to such an extent that they have given rise to neologisms such as “google”. “scotchare” and the like. How did they do it? Through operations to solidify their presence on the market aim not only at clearly distinguishing …
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Google marketing generative ai and its applications
At the Google Marketing Live 2023 event, Google presented several innovations involving advances in generative. Artificial Intelligence (AI) for Google Ads, Performance Max, Product Studio and Search Generative Experience (SGE) in Search Labs. The innovations aim to make it easier to create custom product images. Manage creative assets, improve ad relevance and scale Google AD …
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HOW TO MEASURE BRANDING TO PROVE YOUR RESULTS
Branding is the art and science of building and managing a brand. And it is an essential component for any business that wants to establish a strong presence in the marketplace. However, measuring branding can be a challenge. As it involves analyzing intangible factors such as public perception and brand loyalty. This is where data …
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META REVEALS CONVERSION OPTIMIZATION BEST PRACTICES
Research article by Meta shows how to improve landing page. Conversion rates and offers a free evaluation and optimization scorecard. Meta published a whitepaper containing the results of a study of 500 landing page experiments. Research provides insights that can help design better. landing pages that convert at a higher rate and provide better user …
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WHAT IS STATISTICAL SIGNIFICANCE
Statistical significance is a key concept in A/B testing analysis, especially in the context of digital marketing. Above all, It is used to determine whether the difference between the performance metrics of two variants (A and B) is real or has occurred by chance . Scientifically speaking, statistical power is the probability that an A/B …
RESULTS VS LEARNING DEMYSTIFYING A/B TESTING
The answer to that is simple: you need to profit from your campaigns in the first place. Learning is also essential and will bear fruit in the long term, but it has mandatory requirements for you to actually say that you have learned something. Doing A/B Tests means entering a scientific universe where it is …
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B2B DIGITAL MARKETING 7 TIPS TO IMPROVE YOUR B2B STRATEGY
Paid traffic campaigns for B2B lead generation on social media yield poor results. However, Despite B2B marketers investing heavily in this strategy, the return on investment (ROI) is disappointing. B2B Paid Advertising Benchmark Report Metadata’s annual benchmark report provides insights and benchmarks for B2B marketers based on analysis of real data from Metadata client campaigns. …
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TAKE TWHAT DOES ITO MAKE A BRAND ARCHETYPE?
Check out a little more about each of them: the innocent It is the one who is capable of transmitting simpler traits, purity and positivity in relation to himself and the world. For instance, This archetype is known for seeing things in a simpler way. As it believes that solutions are found when problems are …
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WHAT IS A BRAND ARCHETYPE
Alaska Copywriter values and personality are items that are easily of brand archetypes. Responsible for building a connection with its consumer. It is worth remembering that these values. When well worked and developed correctly. Are capable of humanizing a brand , making its discourse considered legitimate. Generally, companies that manage to work and communicate their …