At the Google Marketing Live 2023 event, Google presented several innovations involving advances in generative. Artificial Intelligence (AI) for Google Ads, Performance Max, Product Studio and Search Generative Experience (SGE) in Search Labs. The innovations aim to make it easier to create custom product images. Manage creative assets, improve ad relevance and scale Google AD campaigns. Let’s dive into the details on each topic in this article. In this article you will see: Google Ads: Conversational Experience and Auto-Created Assets Generative AI & Max Performance Ad Formats in the Generative Search Experience.
Generative ai & max performance
During the recent Google I/O event, Google announced upcoming generative AI capabilities for Search, intended to make the service smarter and easier to use. Over the coming months, Google Brazil Consumer Email List will test Search and Shopping ads directly integrated into AI-powered snapshot and conversation modes. Search Generative Experience Experimentation will also focus on new native ad formats for SGE, leveraging generative AI to deliver relevant, high-quality ads tailored to each step of the search journey. Search Generative Experience.
Google merchant center
Google Merchant Center Next is a streamlined platform that helps businesses manage the display of their products on Google. It is integrated with Product Studio (as mentioned above). Which has EW Leads generative artificial intelligence capabilities. Allowing merchants to create unique product images. Google Merchant Center Next Dashboard According to Google data. Product listings with more than one image saw a 76% increase in impressions and a 32% increase in clicks.