At the Google Marketing Live 2023 event, Google presented several innovations involving advances in generative. Artificial Intelligence (AI) for Google Ads, Performance Max, Product Studio and Search Generative Experience (SGE) in Search Labs. The innovations aim to make it easier to create custom product images. Manage creative assets, improve ad […]
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Branding is the art and science of building and managing a brand. And it is an essential component for any business that wants to establish a strong presence in the marketplace. However, measuring branding can be a challenge. As it involves analyzing intangible factors such as public perception and brand […]
Research article by Meta shows how to improve landing page. Conversion rates and offers a free evaluation and optimization scorecard. Meta published a whitepaper containing the results of a study of 500 landing page experiments. Research provides insights that can help design better. landing pages that convert at a higher […]
Statistical significance is a key concept in A/B testing analysis, especially in the context of digital marketing. Above all, It is used to determine whether the difference between the performance metrics of two variants (A and B) is real or has occurred by chance . Scientifically speaking, statistical power is […]
The answer to that is simple: you need to profit from your campaigns in the first place. Learning is also essential and will bear fruit in the long term, but it has mandatory requirements for you to actually say that you have learned something. Doing A/B Tests means entering a […]
Paid traffic campaigns for B2B lead generation on social media yield poor results. However, Despite B2B marketers investing heavily in this strategy, the return on investment (ROI) is disappointing. B2B Paid Advertising Benchmark Report Metadata’s annual benchmark report provides insights and benchmarks for B2B marketers based on analysis of real […]
Check out a little more about each of them: the innocent It is the one who is capable of transmitting simpler traits, purity and positivity in relation to himself and the world. For instance, This archetype is known for seeing things in a simpler way. As it believes that solutions […]
Alaska Copywriter values and personality are items that are easily of brand archetypes. Responsible for building a connection with its consumer. It is worth remembering that these values. When well worked and developed correctly. Are capable of humanizing a brand , making its discourse considered legitimate. Generally, companies that manage […]
Guilherme Get ready to increase your revenue through a high-performance landing page. A landing page (or landing page ) is a page aimed at capturing leads or generating online sales . It is the greatest weapon a digital marketer has. After all, what good is being good at traffic if […]
As explained, there are several options for AD tools to advertise on the network. And each of these platforms has specific characteristics that may be more or less suitable for different types of advertising campaigns. It is important to evaluate the target audience. The campaign objective and the available budget […]
