The search engine is Google. names to their respective product segments and have enter into common use to such an extent that they have given rise to neologisms such as “google”. “scotchare” and the like. How did they do it? Through operations to solidify their presence on the market aim not only at clearly distinguishing themselves from the competition. but aim at gaining a place in people’s minds . In this sense we can talk about Top of Mind Marketing : a complex of strategically structur marketing operations to conquer people’s minds. positioning your brand at the highest possible level of recognition for your sector.
What are the steps to take to get to the top
The steps to move up the Brand Awareness pyramid Aaker brand awareness pyramid To reach the Top of Mind. each email list brand must overcome the previous phases of recognisability. following Aaker’s pyramid: Unaware of Brand : the public does not know the brand. Brand recognition : people are able to recognize the product or company if support by the sight of the logo or name. In this case we talk about ” aid awareness “. or recognition that can be achiev with a little help. Brand recall : potential customers remember the brand without neing to see any element that recalls the product. In this case it is
Without external help. Top of mind :
Unaid awareness ” or brand recognition in total autonomy. automatic association in the public’s mind between the brand and the product category. Being at the EW Leads top doesn’t just mean being remember for your logo. but also for your values. product features and personal experiences relat to the brand. Each additional element in the customer’s mind allows the relationship between brand and consumer to be strengthen. moving closer to the purchase intention. Top of mind: operational interventions to achieve it Every brand interest in being recogniz by the public must necessarily start from itself. top of mind brand COMPANY AND COMMERCIAL OFFER Firstly. it is essential to take into consideration your offering of products and services.