It is a form of marketing that integrates strategies and tactics for creating and distributing email communications with the aim of implementing relationships between brands and audiences. A system which. if organiz in a timely manner. is also extremely effective for sending information and providing promotional updates on products. aiming to obtain competitive advantages. Download our guide now to discover all the Email marketing trends and statistics for 2022! What the 2022 data say email marketing All this in general. although it is always good to analyze the performance of this methodology and. in this case. recognition for your sector.
The data process by the 2022 ition of the Statistical
Observatory on Email Marketing curat by. The analysis indicates the growth of this methodology at the company level with mailings. which europe email list increas by 8.7% in 2021 compar to the previous year. In absolute terms we are talking about 15 billion items compar to 14 billion in 2020 (a year significantly affect by the Covid-19 pandemic). You might be interest in: “Email Marketing 2022: why it is still a fundamental tool for companies” Sending formats As regards the types of emails. they are divid as follows: DEM (Direct Email Marketing): 26.6% of the total. Newsletter: 69.1% Transactional emails: 3.6%. Data on opens and clicks The numbers on unique openings are also very positive . rising to 15% in 2021 (+1.2% compar to the previous year). product. In this case it is
In this case the greatest growth is that record in B2C
with +1.8%. The sore points. however. concern unique clicks and clicks on openings which fell by 0.1% and 1.9% respectively. You might be interest in: “Email marketing between inbound and outbound” Data Considerations How to interpret the data emerging from the MailUp study? Certainly the fact that Email Marketing confirms itself as EW Leads a fundamental tool for marketing and reaching prospects and customers. The increasing numbers are very positive in terms of usage. but the latest data shown signals a wake-up call. The main objective must be that of interactivity. i.e. the full involvement of the recipient. call to carry out specific actions (click on the link. download attachments. relationship. between brand and consumer to be strengthen. moving closer to the purchase intention. Top of mind: operational interventions to achieve it Every brand interest in being recogniz by the public must necessarily start from itself. top of mind brand COMPANY AND COMMERCIAL OFFER Firstly. it is essential to take into consideration your offering of products and services.