The architect and the platform manager. Must be clear with the choice of labels. With the naming of the content, with the words and forms used to communicate. If you do not pay attention to these small details, the information architecture will be compromised. Remember that work in information architecture has no end. 4. Limit options . Offering many alternatives can cause a lot of confusion for users. It is preferable to make an effort to communicate and educate the user, rather than to do so to generate navigation variants or creative forms of organization. By this we do not mean that it is a mistake to look for creative ways to organize or navigate, but rather that overdoing alternatives can be counterproductive. 5. Work obsessively on perfecting the search engine .
A result solves any omission or small error
A robust intuitive search engine that always offers. A result solves any b2b email list omission or small error made in the design of the information architecture. Dedicate time and resources to optimizing this tool to elevate the user experience of the website. 6. Add tools that contribute to the user experience . There are many technological tools that support information architecture, explore them, use them and promote them within the organization and users. Some of the tools that you could add to the website, which would improve the user experience, are: the site map, breadcrumbs, menu by categories or dates, among others. Let’s answer what omnichannel is and master the concept to provide competitive advantages with advanced integration between analog and digital.
An event that began seven decades
The massification of digital technology. An event that began seven EW Leads decades ago and accelerated. In the last two changed the world. This is a commonly accepted statement and it does not surprise anyone. In recent years, the trend towards digital has become stronger and its impact on consumer behavior has increased. Before, in the 80s and part of the 90s, we were all passive consumers, who submitted without turning around to the messages and offers of products or services from big brands. But, now, we are active and participatory consumers; our behavior evolved to such a point that today we set the conditions.
