In the present we choose the ways and moments. In which we expose ourselves and relate to business we demand that products. adapt to our preferences, that experiences are individual and that marketing actions are personalized. The old world of massification ended and gave way to a new one tailored to our particularities. Do you need us to help you with the creation and implementation of your business’s digital strategy? Let’s talk this change, generated by new technologies, was reflected in many aspects of business-buyer interactions, and affected all marketing processes .
And services to the characteristics of the buyer going
Starting with the mandatory adaptation of products. And services b2b leads to the characteristics of the buyer going through the personalization. Of previous and subsequent experiences and ending with the adaptation of the communications created for each stage of the conversion funnel. This scenario, in which customers control the process and demand greater agility and versatility, was the breeding ground for the birth of omnichannel, a novel marketing and business concept that, at first, confused many because they understood it well and they could not separate it from the well-known multichannel – but little by little it separated and gained its own space in the daily discussions of the organizations.
From the business world to the personalization
Omnichannel then was born and grew as a response. From the business EW Leads world to the personalization demands of new consumers. What is omnichannel and how is it different from multichannel? It is critical to understand the differences between these two concepts to advance the assimilation of each one. If you quickly ask us about these differences, we could say that multichannel has to do with interaction alternatives and omnichannel, on the other hand, with the integration of those interactions. In that way? Simple, multichannel is a tactic that encourages companies to open multiple channels to communicate with customers — the more, the better.
