The content provid in this blog (“Content”). Should not be constru as and is not intend to constitute financial. Legal or tax advice. You should seek the advice of professionals prior to acting upon any information contain in the content. All content is provid strictly “as is” and we make no warranty or representation of any kind regarding the content. Apple’s mail privacy protection feature has put the future of open rates in serious jeopardy. Let’s take a look at what the future of open rates looks like.
They’ve been looking at open rates
Ask any marketer what they measure their email marketing results by. And without fail. One of the first statistics they’ll mention is open rate.It makes perfect sense that this would be one of the first metrics nam. As it’s often the top line on anyone’s email marketing analytics dashboard. As long as marketers asia email list have been sending emails to customers and prospects. They’ve been looking at open rates to give an indicator of success. But with the release of apple’s mail privacy protection feature. All of that is about to change. For a very in-depth look at mpp and how it works. You’ll want to consult our guide on the topic. But for the sake of this article. You only ne to know this key effect.
Mpp takes away marketers’ ability to track open rates
Mpp takes away marketers’ ability to track open rates. Meaning the future of open rates. And how we measure success in email. Is changing in real-time. But does this mean that the open rate as a meaningful metric is really dead? Let’s take a look at the future of open rates. And how we can start thinking beyond EW Leads them from this point forward. Listen. The is ____ dead?! Conversation is usually an overblown. Knee-jerk reaction to something. People have been trying to say this about email for years. But this time. It’s very true. Email open rates as we know them are a thing of the past. Here’s a quick rundown on how apple’s mail privacy protection feature works.