When we talk How to about content marketing we are referring to the. Therefore, promotional strategy that uses the creation and publication of valuable original content as the means to capture and attract the interest of users, position its author or authors as references in a topic, specialization or sector, generate trust and achieve loyalty among your audience. This content must not. Therefore, be advertising. It must be useful and relevant. Most companies or professionals who opt for this strategy use a blog as a communication. Therefore, channel . And in it, they publish the content as articles. And like any strategy, content marketing must be accompanied by marketing objectives.
What is content How to marketing or content marketing
The last paragraph of the article should invite the reader to industry email list take an action, for example, leave a comment. Therefore, providing their point of view or to contact the company to request more information regarding the topic raised in the article. You can also include some conclusions as a closing. Images. To make the article more visual, it is advisable to include at least one image per 600 words that illustrates the content. To find them, image banks like Adobe Stock or Pixabay can be very useful. If one of the objectives. Therefore, of your content marketing strategy is to improve the SEO positioning of a page or the blog itself, I recommend that you. Therefore, take into account everything discussed in the article ” How to optimize an article for SEO “.
The structure of an article or post
Below I am going to explain all the elements that we must EW Leads specify when writing an article for a blog. Post title. The title must arouse interest and attract the reader. If you don’t know how to ask it, I invite you to read the article ” How to write a perfect headline” . Objective of the article. Every article must be written with a clear objective: branding, lead generation, SEO, loyalty, etc. Category. To prioritize the content, you must classify the articles into categories. Therefore, according to the topic, for example: content marketing, social media, SEO, etc. Each article will be included in one or two categories at most.
