Even at its best. Open rate as a metric was not a key indicator of success — it was merely a proxy we us along the way. Website visits. Purchases. Revenue generat; those are the sorts of goals we’re after when crafting an email campaign. And in a post-mpp world. It’s more important than ever to keep their entire customer experience in mind. Not just open rates. Creative ways to track engagement without tracking opens Yes. Open rates offer insight into how engag your subscribers were. And you might be worri about how to track reader engagement moving forward. Don’t fret. There are plenty of other. More important metrics to track that will give you a better understanding of how and how frequently subscribers are interacting with your emails.
Use surveys to get a pulse on your subscribers
Use surveys to get a pulse on your subscribers Including surveys in your emails moving forward is going to be clever for a couple of reasons. First. Surveys are a great way to invite clicks in an email that might not garner many otherwise. Giving readers different ways to africa email list click on your emails will help you get a good idea of who’s engag and who isn’t. Second. Surveys can be a great way to gather first-party data. You can ask your subscribers for their content preferences. Or even gather information. Asking for data like their location or what industry they work in with help you segment your audience further. And deliver a more personaliz email experience.
Screenshot of an email from chili piper
Screenshot of an email from chili piper Chili piper executes the survey idea well in a recent newsletter. There’s more content underneath. But leading with a survey in the intro gives readers a clickable element up top. It also gives chili piper the chance to learn more EW Leads about their subscribers in a friendly. Voluntary way. Encourage replies Replies are also a trackable metric that you can use to monitor email engagement. And what’s cool about this one is that inviting replies is much more personal. It shows that there’s a person behind the creation of that email. Not just a company.