The advertising man Joan Campmany , founder of the Tandem agency. Which would later merge with DDB international to give rise to what the latter company is now. Has left us at the age of 78. This was announced by Sam Judez , general director of DDB Spain. Through his social networks. «A thousand personal anecdotes have come to mind and above all a great feeling: legacy. Juan loved advertising and our industry. “He spread enthusiasm and charisma,” Judez wrote. « In the DDB Spain family today we are in mourning but as a great headline from that mythical era said: things change, the essence remains .
The career of Joan Campmany
It was at that time that he found top industry data work at an advertising agency, Tiempo de Pomés y Rodés , back in 1962. In the media department when he was only 18 years old. From that section he moved on to account management and was then entrusted with the management of a second brand. Spot Advertising, with 24 years. Later, in 1970, he joined the newly created MMLB. It was in 1979 when he joined Toni Guasch , then at the Madrid agency Tandem. With the participation of this one, directed by Paco Torres, they set up Tandem Campmany Guasch in Barcelona.
This would merge with DDB international in 1960
In 2009 he was chosen as advertising EW Leads of the decade by the Gremi de la Advertising and Honorary Academician by the Advertising Academy . It is precisely the latter that emphasizes that he was “an expert in positioning brands. Creating leaders and making the consumer feel satisfied with what they buy.” Audi, Volkswagen, Henkel. Telefónica and Johnson & Johnson are some of the brands he has worked for. In political advertising. The success of helping José Luis Rodríguez Zapatero reach Moncloa with his ZP campaign was noted. He demonstrated in the process his ability as a consummate strategist.
