Email databases are a vital tool for businesses to reach their customers and prospects effectively. However, since the introduction of the General Data Protection Regulation (GDPR) in May 2018, there are now stricter rules governing the collection and handling of personal data. If you use email marketing, it’s essential to ensure. Here are some steps to help you achieve this: Obtain Consent The first step to ensuring your email database is GDPR compliant is to obtain consent from each individual on your list.
That your email database is GDPR compliant
You need to obtain explicit consent from the individual that their personal data can be used for marketing purposes. In conclusion, You can’t use pre-ticked boxes or assume that silence or inactivity means consent. Consent must be Botswana Email List freely given, specific, informed. This means that you must provide individuals with clear and concise information on what their personal data will be used for, who it will be shared with, and how long you intend to keep it. Individuals must also have the right to withdraw their consent at any time.
A record of the personal data you hold and ensure
Keep Accurate Records You must keep accurate records of when and how each individual gave their consent, as well as any subsequent Ew Leads withdrawal of consent. You must also keep it’s accurate and up to date. This means regularly checking and updating email addresses and other contact details. Provide an Opt-Out Individuals have the right to opt-out of marketing communications at any time. You must provide a clear and easy way for individuals to do this, such as an unsubscribe link.