Google tag manager makes your life easier! Analytics what is the google tag manager and what is it for? The google tag manager is a free tool introduce by google in 2012. With the aim of simplifying the management of tags within a website. What are tags? They are snippets of html code or “Pieces” of html code. Which are adde to the pages of a website or an e-commerce site. To perform various actions: understand what visitors do on the website. Check the progress of conversions or of adwords. Facebook or linkein advertising campaigns. For example. Is it possible to do the same thing. Without using google tag manager? Of course yes. But everything is more complicate. Before this tool was introduce. It was always necessary to rely on the work of a good web master.
What changes with the Google Tag Manager?
Who manually adde the various pieces of html code to each page of the site or. If the site was built with wordpress. Installe plugins with tags at the internal. WordPress plugins can also be installe by those who are not developers. But they have a limit. For example. Code tracking manager. A well-known latest database free plugin. Allows you to upload codes to your wordpress site. Up to a certain number. What happens if there are many codes to upload and the free plugin has numerical limits? You will nee to use a paid plugin or you will nee to have your truste web master do painstaking work. Who will have to add lots of html codes on each page of the site. Depending on the different actions to be monitore.
What are you waiting for to use this tool too?
On the other hand. Those who have a website. Especially an e-commerce one. Cannot give up adding tags. Because they are the means by EW Leads which to know everything that happens on the site or to monitor the progress of your business as a whole or site health status. As in the case of the google search console tag! What changes with the google tag manager? The work is simplifie a lot! The google tag manager. In fact. Is a single platform from which to manage all the tags . Which will no longer have to be adde to the website. One by one. Page by page. Nor through heavy plugins.
