Create employee feback loops When in doubt. Ask. Let the people tell you what they want by providing opportunities for feback. They probably have the best newsletter ideas out of anyone since they’re the ones reading it. Provide feback opportunities through whatever communication channel your company uses most regularly to gain the most input. It may include a link at the bottom of newsletters or a poll in slack; the point is to meet people where they are. Simple poll slack notification. Not sure where to start with your feback loops? Check out our guide on how to effectively ask for feback in an email.
Discover how this mia brand grew their email list
Discover how this mia brand grew their email list from 30k to 100k in less than a year. Case study Discover how this mia brand grew their email list from 30k to 100k in less than a year. Watch your tone Employees email list get an endless amount of stiff. Boring corporate emails in a day. Don’t make the internal newsletter another one. This is your opportunity to brighten their day and create something fun they’ll look forward to. According to invesp. 47% of email recipients “ read email bas on subject line alone.” make sure yours is one they want to open! Keep it short. Pique their interest with a counter-narrative or a phrase that creates a sense of urgency (what the cool kids call fomo). If you really want to grab your reader’s attention. Use dynamic content tags to personalize the subject line. Which has been found to increase open rates by 22%!
Use a casual and personable tone
In your body copy. Use a casual and personable tone. Include punchy headlines and title sections that make people want to read more. Or insert a relatable gif to help people connect to your content. Internal newsletter example from bonobos. Provide engagement opportunities The easiest way EW Leads to make your employees actually read your internal newsletter is to make them part of the conversation. No one enjoys a one-sid conversation. When you engage your employees. You’ll see open rates increase. Company culture improve. Communication become more effective. Productivity rise. And employee brand amplification thrive.