Marketing strategy are Defining target groups and creating buyer personas. Setting marketing goals. Creating a content plan and channel strategy. Bas on these you get a strong foundation for the background of the annual clock and the creation of the annual clock goes smoothly and efficiently. When you identify your target group and buyer persona you can start planning what kind of measures will be taken to turn them into buying and satisfi customers. The goals defin on the basis of the marketing strategy are an important
Basis for the annual
Watch. When you have well-defin and measurable goals you know how to start planning an annual clock to achieve them. What marketing business database measures should be taken in the next year in order to achieve the goals If the marketing goals are still not clear at this point you can get support in defining them from our blog Set marketing goals using the 5S model Mark the most important campaigns and measures on the year clock What are the measures in which success helps your company reach its goals Record all of these in the
The whole in a single
Yearbook. Pay attention to the channel strategy record in your marketing strategy and bas on it write down what is done in each marketing channel at any given time. Are there certain dates in the EW Leads calendar that are critical for marketing Meat-free October may be important for one while for another the biggest campaign of the year is done during Black Friday. Mark the dates events and the most important campaigns relat to your business on your calendar. How will the content plan be implement in the coming year Mark on the year
