Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies.
The reason is simple: digital transformation turned the internet into a powerful ally for anyone looking to attract customers and build strong relationships with them.
If we type “IT store + CITY” or “Pizza near me” in Google Search, we don’t want to read articles or news — we want a list with options, opening hours, location, customers’ feedback, etc.
With this tool in hand, even big companies realized they could attract a few more prospects based on their location and search queries.
What Are The Benefits of Google My Business
ne of the current goals for marketers is to position their company’s brand at the top of the search result lists.
Notice that Google’s design is now making it so easy to find information that half of the searches lead to zero-click. This means that people quickly find what they need, so they don’t need to explore websites.
That makes it crucial to be on top of Google’s pages and Google Maps lists.
As soon as users find the information they want, they move on to the next activity, often multitasking with two or three things at the same time.
After all, approximately 90% of searchers click on results located on the first page shown by Google. No Ws Data wonder business lists are being highlighted.
This is how customers want to interact with the market most of the time.
Good exposure
If you wanted to open an excellent restaurant by the side of the road 30 years ago, you would need to spread some outdoor ads to attract people. That way, your business would be visible to those passing by or living in the neighborhood.
Now, our eyes are on the mobile screen. A well-filled profile offers a chance to be seen every time a person needs your service. Google My Business puts you on the map, an opportunity you don’t want to miss.
Regardless of the size or niche of your company, Google Search results are the place worth being.
How To Create an Account
Your customers may have already created a profile for your business. Don’t worry! That’s pretty common, especially if you own or manage a restaurant.
Type the name and location to check if the listing already exists.
Click on it and move on, but remember not to do that on Google Maps.
If your business is already EW Leads there, the Suggest an edit option will only offer you the opportunity to update information — not taking control of the account to add images or answer comments and questions.
