Resources you ne much more clearly. With the annual clock you can see in one view the most important measures for the whole year for each marketing channel and you can understand the measures and marketing budgets requir by the most important campaigns of the year. With the annual clock you can reserve enough time and budget for the most important events and campaigns of the year. You get more out of the annual watch if it has a marketing strategy behind it In order to get the most out of your annual watch
It should be strongly
Bas on your companys marketing strategy . The strategy determines how the company should do marketing now and in the future so that it can generate new customers and succe in the best possible way from now on with the business email list resources it chooses. The most important marketing measures defin in your marketing strategy are plac on the timeline in the annual clock and thus become part of the daily marketing activities. You can use our MRACE® model as a good frame of reference when planning the implementation of the strategy
And therefore also
When creating the annual watch . REACH – How do you reach your target group and direct a relevant flow of visitors to your site. ACT – How to EW Leads convert the flow of visitors into leads with the help of content that supports the buying process of buyer personas. CONVERT – How do you support the sales process and convert leads into sales using different channels. ENGAGE – How to engage your customers in your company and turn them into regular customers and referrals to ensure real growth. MEASURE – What metrics do you use
