Atsogoleri Ogulitsa & Otsatsa, ngati mukufuna mpikisano woti musunge akatswiri anu imelo data ogulitsa ndikuwakhazikitsa ngati alangizi odalirika ndi omvera awo, ndiye kuti njira yogulitsira malonda ikhoza kukhala yankho. M’zaka zamakono zamakono, kugulitsa malonda kwakhala chinthu chofunikira kwambiri pakuchita bwino kwa B2B. Koma kodi mungatani kuti mugwiritse ntchito bwino njira imeneyi?
Kuti tikuthandizeni kukulitsa malonda abizinesi yanu, Vende yapanga Social Selling Action Plan. Ndi zanu zaule. M’masamba ake, mupeza njira yogulitsira pang’onopang’ono, njira zabwino zogulitsira pagulu, ndi maupangiri opangira makasitomala omwe angakhale nawo panthawi yofunika kwambiri popanga chisankho.
Kodi social selling ndi chiyani?
Kugulitsa pagulu ndi njira yogwiritsira ntchito malo ochezera a pa Intaneti kupeza, kulumikizana ndi, kumvetsetsa, ndi kulera ogula. Sizokhudza kuphulitsa ogwiritsa ntchito ndi malo ogulitsa; ndi zomanga maubale ndi kupereka phindu. Ogulitsa zamagulu amachita ndi ziyembekezo pazachikhalidwe cha anthu, kukhazikitsa kudalirika ndi kudalirika, zomwe zingayambitse kutembenuka kwakukulu ndi kugulitsa.
Kugulitsa nthawi zonse kumatsika pakukhulupirira ndikumanga maubale. Anthu amachita bizinesi ndi anthu, osati ma brand. Kugulitsa pagulu kumapereka mwayi wodabwitsa wokwezera mtundu wanu wa Sales Reps ndi maakaunti awo apawayilesi kuti apereke malingaliro apadera ogulitsa kampani yanu, malonda, ndi mayankho kwa anthu oyenera panthawi yoyenera.
Pophatikizira kugulitsa kwamagulu munjira yanu yogulitsa, sikuti Mastering B2B Social Media Content: Momwe Mungatengere Chidwi ndi Kukhala Pamwamba pa Maganizo mumangowonjezera mawonekedwe anu powonjezera kufikira kwanu komanso kupangitsa mtundu wanu kukhala waumunthu. Malo ochezera a pa TV amapereka malo abwino kwambiri kuti agawane zofunikira, kuyankha mafunso, ndikuchita zokambirana zabwino ndi omwe angakhale makasitomala. Njirayi imathandiza kumvetsetsa zosowa ndi zowawa za omvera anu, kukulolani kuti mugwirizane ndi mayankho anu mogwira mtima.
Komanso, kugulitsa anthu ndi njira yopitilira. Zimafunika kuchitapo kanthu pafupipafupi komanso kugawana zomwe zili kuti mukhalebe apamwamba ndi zomwe mukufuna. Kugwiritsa ntchito zida zomvera pagulu kungathandize kuzindikira mipata ndi zomwe zikugwirizana ndi zomwe mumagulitsa, kuwonetsetsa kuti zogulitsa zanu zili munthawi yake komanso zoyenera.
Kodi Social Selling ndi chiyani?
Kugulitsa pagulu ndi njira yogwiritsira ntchito malo ochezera nambala za cn kuti mupeze, kulumikizana ndi, kumvetsetsa, ndi kulimbikitsa ogula. Imayang’ana kwambiri pakupanga maubwenzi ndikupereka phindu m’malo mongokankhira malonda. Pokhazikitsa kudalirika ndi kukhulupirika pazama TV, akatswiri ogulitsa amatha kukulitsa kwambiri kutembenuka ndi kugulitsa.
