Nkhani ya B2B media media ikadzabwera, nthawi yomweyo ndimaganiza za zithunzi laibulale ya nambala yafoni za masheya, zomwe ndimakonda kwambiri, komanso clickbait.
Ndizomvetsa chisoni chifukwa malo ochezera a pa Intaneti Mastering B2B Social ayenera kukhala gawo lofunika kwambiri pazamalonda anu a B2B popeza ndi imodzi mwa njira zabwino kwambiri zomwe otsatsa a B2B amalumikizirana ndi omwe akufuna. Izi ndichifukwa chakusintha kwakukulu kwa momwe ogula a B2B amapezera, kufufuza, ndikusankha yemwe angagwire naye ntchito.
Zaka zisanu zapitazo, ochita zisankho a B2B sanagwiritse ntchito malo ochezera a pa Intaneti monga LinkedIn kapena kuchita nawo madera kuti agwirizane ndi anzawo ndikukhala ndi chidziwitso ndi makampani awo, koma lero akutero. 84% ya ogula a B2B tsopano amagwiritsa ntchito malo ochezera a pa Intaneti paulendo wawo wogula.
Komabe, kuti mupindule ndi omwe akuyembekeza, muyenera kupanga zokopa za B2B zomwe zimamveka. Nkhaniyi ikufotokoza za njira zopangira mapulani ochezera a pa TV a B2B ogwirizana ndi njira yanu yonse – njira yogwirizana ndi magawo osiyanasiyana aulendo ogula ndikukonzekeretsa kuti muthe kuchitapo kanthu.
Ndizinthu ziti zomwe zimasangalatsidwa kwambiri ndi ogula a B2B?
Kutsata kolondola kwa omvera ndikofunikira pakutsatsa kopambana kwa B2B pa TV. Sinthani zomwe zili mu Ideal Customer Profile (ICP) zimafuna kugwiritsa ntchito mitundu yosiyanasiyana, monga makanema, infographics, kapena zopangidwa ndi ogwiritsa ntchito. Ogula amayamikira zidziwitso zogayidwa mosavuta, zogawika, zochitika zenizeni padziko lapansi, ndi zinthu zokopa zomwe zingakhudze zisankho zogula za B2B.
Kuyanjanitsa Zomwe zili pa Social Media ndi Njira Yanu Mastering B2B Social Yonse Yopezeka
Ganizilani izi motere. Makanema ochezera pagulu ndi ogawa zidziwitso, zofanana ndi imelo. Komabe, njira zapa social media zimabwera ndi malamulo okhudzana.
Malamulowa amayamba ndi zolinga za wogwiritsa ntchito ali pa nsanja. Mosiyana ndi AI-Powered Content Creation for B2B Marketing Kusaka, komwe ogwiritsa ntchito amasaka pamutu ndikuyembekeza kudina patsamba lina, ogwiritsa ntchito pazama TV amasuntha ndikungotengera zomwe zili. Amalumikizana kudzera mu ndemanga ndi ma DM ndi anzawo komanso kulumikizana. Sakufuna kudina patsamba lanu. Iwo akufuna kukhala pa nsanja.
Kutengera chikhalidwe cha anthu, mawonekedwe amafunikira. Ena amakonda kanema kuposa zomwe zili (Instagram/TikTok), pomwe ena amakulimbikitsani kuti muphatikize. Mwachitsanzo, pa LinkedIn, mukamagwiritsa ntchito mitundu itatu kapena kupitilira apo (kanema, chithunzi, zolemba / ma carousel), mudzawona kukwera kwabwino pachibwenzi.
Chofunikira ndikupereka zidziwitso zoyenera zomwe omvera anu akufuna ndikusinthira zomwe zili patsamba lanu momwe zidzagawidwe. Ichi ndichifukwa chake njira yanu ya B2B yokhudzana ndi chikhalidwe cha anthu iyenera kukhala gawo lazomwe mukuchita, osati zosiyana.
Kupanga zomwe zapambana pa TV kumaphatikizapo kumvetsetsa
omvera omwe mukufuna, zowawa zawo, momwe amadyera komanso komwe amadyera zinthu zapa TV.
Social Media Strategy: Kutanthawuza Mipingo Yanu Yazinthu
Sindifotokoza mwatsatanetsatane m’nkhaniyi momwe mungapangire njira yabwino yopangira zinthu chifukwa talemba kale zambiri pamutuwu. Komabe, ndikofunikira kumvetsetsa kuti maziko a malonda a B2B akupanga zipilala za 3-5.
Chifukwa chiyani? Kutsatsa ndi ntchito yoloweza nambala za cn pamtima. Ngati mulemba za mitu yambiri, mudzasokoneza omvera anu. Zipilala zamkati zimapereka chitetezo kuti muyang’ane
