Social Media Marketing Statistics

Social media marketing exploded in 2020, growing 27.6%.
Product research is a popular activity on social media, with 50% of users aged 16-24 using social media for this purpose.

Social media is the most effective way to reach your target audience, and social media marketers focus a lot of their energy on this.
Building brand awareness is so important that 69% of marketers are leveraging social media to generate interest in their brand and its reputation.

Social media is used by 4.144 billion people. This is more than half of the world’s population.
4.666 billion people around the world use the internet, which means that about 90% of internet users use social media.

Active users of social media spend approximately 2.5 hours per day on these platforms.
Among Internet users aged 16 to 64, 98% have used social media in the past month.
Although they do not use all social media, on average they are known to have 8.3 social media accounts.

Social Media Business Statistics

A good engagement rate in marketing is between 1% and 5%.
The social media Whatsapp Database with the highest engagement  was Instagram, which ranked first at 81%, which is especially high considering that Facebook only had 8%.

Augmented reality (AR) is a technology expected to grow by more than 48 million users in 2022 alone.
Pinterest is an emerging social media platform that could be a good investment for your future marketing.

With the emergence of alternative platforms such as Gab, MeWe, and Parler, it is expected that more successful niche platforms will emerge in the coming years in the face of changes in social media regulation and platform policy.

Social Media Advertising Statistics


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Over 1 billion monthly users.
It is also a very popular platform among millennials, with most of EW Leads its users being between the ages of 24 and 35. 32% of users are between 25 and 30 years old.
About 30% of Instagram’s population is between the ages of 18 and 25.

Instagram Has Been a Very Popular Platform. Since Its Inception and is Currently. Ranked as the 4th Most Popular Social Media Platform.

Over the Past Decade, Social Media Has Grown. Even More Rapidly. In the Past Two Years as It Allows People to Communicate. In a World That Has Otherwise Been Closed Off.

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