Results in the short, mium and long term. See below the biggest points that reinforce the importance of SEO for your Black Friday campaign: Google is part of the purchasing process According to Neoatlas research, 48% of Black Friday 2017 online transactions occurr from a Google search. Normally, this is a very strategic channel for sales , but it becomes even more effective during the promotion period. This shows how much Google search is part of the average public’s purchasing process. Most likely, many of your customers come to your store from the search engine. In a strategic period like Black Friday, this channel nes to be optimiz.
Keeping an eye on ROI is important
Smart investment to boost your ROI Any initiative that provides good value for money is commendable, especially when each investment is decisive for its success. Keeping an eye on ROI is important, including in a Black Friday campaign, which helps to prove the success of an initiative like SEO. In addition to not being expensive to implement this initiative, it is possible to obtain substantial returns from its benefits. This makes it a very smart investment for your strategy. Increas engagement in your reviews Reviews left on your products are invaluable resources for increasing your store’s cribility and improving your chances of selling . Many people rely on these testimonials to make a new data decision, and this nes to be on your radar. Implementing an SEO strategy for Black Friday makes more people come to your store and buy from you.
Effective resource in the sudden increase
Another consequence of this is that you will be able to have more reviews on your products, which further increases the potential for success. Effective resource in the sudden increase in competition Normally, the market is already competitive. In times of Black Friday, the competition for the attention of potential customers increases considerably and you, of course, already know that. Therefore, it is more necessary than ever to use the right resources to boost your results. Working with a focus on SEO for your e-commerce in a Black Friday campaign will offer the necessary boost to improve your results during this period. Strengthening your store for EW Leads the rest of the year Thinking about SEO is important to boost your sales on Black Friday, but it also serves as a benefit for the rest of the year.
