Re you looking for growth in your sales with as little investment as possible? In that case, you should turn your attention to conversion optimization. Its purpose is to make a larger part of the site’s visitors become customers, and in its simplicity it is a constant. Filing to maximize the site’s performance.
An important metric for visitor tracking is the conversion. Rate, which conversion optimization aims to increase. It is the percentage of page visitors who become customers. For example, a purchase from an online store or sending a contact form can be counted as a conversion. So before you start. Your next expensive marketing campaign, first take a critical look at your sites and think about how the visitor could be served there even better. Even a small increase in the conversion rate improves returns on marketing investments and
Increases sales far into the future
In practice, conversion optimization is testing different elements of your site. In the online store, you can test, for example, two different versions of the product page email list or shopping cart. Elements to be tested are, for example, various offers, images, texts or page structures. Google analytics users are offered an easy-to-use conversion optimization tool, content experiments, which .Is completely free to use. Two different versions .Of the tested element are included in the test, and the. Traffic coming to the site is automatically divided. Between the versions. The time length of the test depends on the number of visitors to the site, because only the statistical significance determines the winning version. Several different tests can run at the same time, and permanent. Changes to the site are made when google’s content experiments announces the winning versions.
Announces the winning versions
However, before you start testing, make sure that conversion tracking is working – and that it’s working correctly. In conversion optimization, you base your decision on data, so its correctness should be ensured right from the start. Installing the test itself is easy, and perhaps the most challenging step is deciding where to start testing. There is an endless amount of potential elements to test. When choosing an area to test, think about the goals of your sites and which element testing could have the greatest impact on achieving them. Look at past data about your visitors, as it gives you ideas for testing and also hints at possible problems on your site. Conversion optimization EW Leads can really be seen as a never-ending process, as there is always room for improvement.