In this post you will see what Storytelling is in Digital Marketing. Advantages and essential elements of storytelling and types of storytelling with examples of success. What is Storytelling Reaching your clients or potential clients in the. Most natural and approachable way is a marketing strategy that helps build trust and closeness. For this reason, in this article I want to give you all the information. So that your content marketing, your email marketing campaigns… or by whatever means you want to implement storytelling can engage the user from start to finish . Telling a story where the user feels identified with it or that the message positively activates their emotions causes a bond with your brand at that moment.
Easy to remember
This type of technique is easier to remember, since if the user liked a story or story. It will remain in their memory longer than another type of technique that does not generate company data any connection or emotion. – Viral By generating emotions, it encourages people to react to. The ad or publication and increases the number of interactions around it. – Transmedia Storytelling You can adapt the message of this type of. Marketing strategy to multiple formats such as audios, videos, notes, presentations, etc. – Personality You help convey your brand values in a unique way. – User retention Many of us like to listen to stories, especially if we feel united to them. With storytelling you increase the user’s attention so that they stay with what you want to convey.
What is Storytelling the elements
Therefore, And methodology of the Storytel? I want to name four essential storytelling. Elements that must be present in your strategy when it is implemented: 1. Message Here it EW Leads is not worth telling a story just to tell it . The message must be clear, make sense and, above all, have an objective. You have to clearly reflect what you want to convey and what the moral is going to be, all of this always accompanied by the brand values, vision and mission of the company. 2. Conflict You have to create interest in the audience , this way you will encourage the viewer. To go through the entire story and have the desire to reach the end. 3. Characters The character will be the visible element that. Will undergo the change throughout the story caused by the previous element, the conflict.
