In this note we will try to answer the following questions: What is a marketing career about ? What do marketers do? Discover it here! Marketing is the study of techniques and strategies for the promotion and positioning of products or services in the market. Therefore, a professional aims to motivate or attract the consumer to carry out a specific action . In this degree you will learn to identify market opportunities, segment audiences , perform competitive analysis, create marketing plans , design communication strategies, use digital tools and make decisions support by data. Below, these are some marketing elements that are key during your university career: Marketing strategies It is the neuralgic part of the marketing career, as you will learn to develop intelligent and creative plans to position products or services in the market.
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The customer is very important, the customer will be followed by the customer. You will immerse yourself in the deep analysis of consumer nes, research the competition, identify unique opportunities and design effective strategies that generate a positive impact on the target audience. Promotion and publicity This aspect is essential in the field of marketing; Well, without good promotion of your product or service, you will not be able to capture the attention b2b email list of your consumer audience. Therefore, it is important that you study the different advertising strategies. From advertisements in traditional mia such as TV, radio, to campaigns on social networks or with influencers . Therefore, it will be key to study how to make an effective and impactful campaign, through persuasive content that influences consumer behavior.
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Marketing functions Branding and brand management You will learn to build and consolidate brands that will convey a sense of identity . In addition, it must reflect the values and personality of a company or organization. Additionally, you will develop EW Leads strategies to manage brand reputation, cultivate customer loyalty, and differentiate it from the competition. Analysis of data Today, one of the most important resources in the world is information. Therefore, it is important to know how to use the data, whether to carry out an analysis or measurement; as it will help us develop effective and well-performing campaigns.