In addition to keywords, audiences familiar from display advertising can also be used in the targeting of search word advertising.
With the help of the public, you can get a lot more power out of search word advertising!
Remarketing audiences in keyword campaigns
Remarketing audiences can be used in keyword advertising. The abbreviation for remarketing search keyword advertising is rlsa (remarketing list for search ads).
In practice, rsla enables customized price offers for people who have previously visited the site. A person who has visited the site before is likely to convert better than a
previously visited the sit
With rsla, it is possible to set higher bids for the remarketing audience, which results in better placement of ads in google’s ad auction.For the relax audienc eoptimized campaign
In addition to using remarketing audiences to optimize bids, one effective strategy is to build a completely europe email list separate campaign that is targeted to be visible only to the rsla audience.
In a campaign optimized for a pure rlsa audience, you can write ad texts whose copy takes into account that the people who see the ad have .In addition to ads optimized for the rsla audience, the campaign can also use a landing page customized for the audience. Let’s assume that the audience has been set to people who visited the sales page and spent more than 2 minutes on the site, but who have not converted into buying customers. These people have obviously been interested in the company’s product or service, but they are not yet customers.
A customized banner can be created for
The above-mentioned audience, which, together with relevant search keyword ads, produces a conversion with a higher percentage than a control campaign aimed at a cold audience.
Intending to buythoseaudiences in search keyword advertising
Google offers advertisers a huge number of different in-market audiences. The audience with purchase intentions consists of people who have recently browsed a certain category of products or services online.
The picture below shows the audience EW Leads with purchase intentions for slr cameras. Therefore, members of the public have recently searched for information related to system cameras on the internet.