By having a clear argument for customers, it justifies why it costs what it does and has fewer substitutes, that is, the typical phrase of “i can get it there the same and cheaper” does not apply. 2) generates greater loyalty because clients not only enjoy buying from you or working with you more, but also being different means that there are not as many alternatives, which in a certain way builds an exit barrier for clients. 3) stimulates voice to voice people want to talk about you, they want to recommend you because of your characteristics and your value proposition. 3 benefits of They will feel happy and calm recommending you to other clients, so you will surely receive a greater number of referrals.
Generates greater loyalty
The essence of differentiation is giving customers and prospects a reason to purchase our product instead of another option. Even if that other option is Gambling Email List not a competing brand but simply abstain because you think you don’t need it. (related: differentiate yourself from who? ). No matter how developed a category is, there are always opportunities for differentiation, there is always an angle that we can explore to position ourselves differently, even if we apparently sell “the same thing.” differentiation in the world of candles there are as many types of candles as there are ways to use them.
Minimize price impact
They can be functional (to illuminate), decorative (to decorate), deep (to meditate), romantic (for an evening), relaxing (for a massage), religious (for the virgin) or aromatic (to make it smell delicious). Same product, multiple meanings. Book & magic EW Leads conceptual candles this is what literary candles look like in each concept. Book & magia leverages precisely on that, on the stories behind it, on the correlation that its candles can have with the experiences and spaces in which people consume the product. (like the approach of la librería de ana and its reading boxes ). Its differential consists of associating its product, handmade vegan candles (based on soy wax), with a specific moment of enjoyment, reading.
