Kuyenda kutsatsa kwa LinkedIn kumatha kukhala kovuta, makamaka chifukwa whatsapp data Zatsopano ndi chakusintha kwachangu komanso zomwe zikuchitika pakutsatsa kwapaintaneti kwa B2B . Kaya ndinu odziwa zamalonda kapena mukungoyamba kumene, kupita patsogolo kumafuna kumvetsetsa zosintha zaposachedwa ndi njira. Tiyeni tilowe muzatsopano zatsopano, zida, ndi machitidwe abwino kwambiri mu zotsatsa za LinkedIn za 2024, zopangidwira otsatsa a B2B.
Kufunika kwa Paid Social Media mu B2B Demand Generation
Otsatsa a B2B nthawi zambiri amaphonya chizindikiro akamatsatsa zotsatsa zapa social media poyang’ana zotsatira zaposachedwa monga otsogolera ndi ma signups. Matsenga amachitika mukamagwiritsa ntchito njira ngati LinkedIn kuti mukwaniritse zomwe akuyembekezera paulendo wawo wogula, ndikupatseni chidziwitso chofunikira chomwe chimapangitsa kuti anthu azikhulupirirana ndikusunga mtundu wanu kukhala wapamwamba kwambiri. Sikuti amangotembenuka mwachangu, ndi za kupambana maganizo. Kafukufuku akuwonetsa kuti ogula a B2B nthawi zambiri amaganizira mavenda 3-5 asanapange chisankho. Zotsatsa zapa social Zatsopano ndi media zitha kukuthandizani kuti muwonetsetse kuti zomwe zili patsogolo pa omvera anu, ndiye kuti ndinu m’modzi mwazomwe mwasankhidwa.
Kodi LinkedIn Ndi Yabwino Kutsatsa kwa B2B?
LinkedIn ndi nsanja yabwino kwambiri yotsatsira ndi Zatsopano ndi malonda a B2B chifukwa cha kuthekera kwake kolunjika komanso mitundu yosiyanasiyana yotsatsa. Kaya cholinga chanu ndi chidziwitso cha mtundu kapena m’badwo wotsogola, LinkedIn imapereka. Pangani zotsogola zapamwamba molunjika kuchokera kwa omwe mukufuna ndikuwonjezera kupezeka kwamtundu wanu. Limbikitsani akatswiri anu ndi zotsatsa zotsogola kuti muyike kampani yanu ngati chida chapamwamba pantchito yanu.
Cholinga cha Strategic cha LinkedIn Ads
Kutsatsa kwa LinkedIn kumatha kukhala kofunikira pakudziwitsa zamtundu komanso kugawana malingaliro akamalimbikitsidwa bwino. Chifukwa chiyani? Mosiyana ndi malo ena aliwonse ochezera, luso lolunjika la LinkedIn ndi mitundu yosiyanasiyana ya zotsatsa zimakupatsani mwayi wopereka zidziwitso zanu zabwino kwambiri pazomwe mukufuna. Njira yokhazikika imatsimikizira kuti mtundu wanu umakhalabe wofunikira komanso wapamwamba kwambiri pamene ogula ali okonzeka kugula.
Kuchita Makampeni Athunthu, Makampeni Okhazikika Nthawi Zonse
Kuti muchulukitse kuthekera kwa LinkedIn, makampeni anu ayenera kukhala athunthu Njira Zabwino Kwambiri Zotsatsa Imelo za B2B za 2024 ndikuphimba ulendo wonse wogula. Makampeni omwe amakhalapo nthawi zonse amakopa anthu ofunikira, zomwe zimapangitsa kuti pakhale kufunikira kwa nthawi. Mosiyana ndi makampeni ad hoc omwe amathamangitsa zotsatira zanthawi yayitali, njira zomwe zimagwira nthawi zonse zimasunga mtundu wanu pamaso pa omvera anu, kulimbitsa uthenga wanu ndi kupezeka kwanu.
Ganizirani ngati kudontha kokhazikika, osati kungowaza kamodzi. Mukukulitsa maubwenzi ndikukhalabe oyenera, kuwonetsetsa kuti mtundu wanu ndi wapamwamba kwambiri.
Kupanga mu Kutsatsa kwa B2B
Chikondwerero cha Cannes Lions International of Creativity posachedwapa chatulutsa Mphotho ya Creative B2B Lions, ndikuwunikira kufunikira
Kuzindikirika kwatsopanoku kukuwonetsa kusintha Zatsopano ndi kwa malonda a B2B . Kuti awonekere, otsatsa a B2B ayenera kukumbatira zaluso ndikulumikizana ndi omvera awo pamlingo wamunthu. M’nthawi yomwe chidziwitso chimakhala chochuluka komanso chidwi chili chochepa, kujambula mitima ndi malingaliro kumafuna nkhani zokopa, zowonera, komanso zomwe zimayang’ana malingaliro ndi zovuta zapadera za omvera.
Kuwona Mitundu Yatsopano Yotsatsa ya LinkedIn ya 2024
LinkedIn yabweretsa mitundu yatsopano yotsatsa mu 2024 yomwe ingakulitse nambala za cn bwino kampeni yanu. Mitundu yatsopanoyi imakupatsirani mwayi wapadera wochita ndi omvera anu mosiyanasiyana ndikulowa m’magawo osiyanasiyana otsatsa. Nawa mitundu ingapo yatsopano yotsatsa mu 2024:
