Today, the activity of lead generators is faced with a paradox: having become an important lever in the acquisition of new customers, it is increasingly subject to significant sanctions, from the DGCCRF or the CNIL. In addition, since the “Foriou 1 ” sanction, the sanctions imposed by public authorities are no longer limited to one operator but to an entire sectoral value chain…
The sanction highlights issues that have become Lead Generation crucial for any operator wishing to use lead generators: the need for accountability and the need to supervise contractual relations.
For this reason, and in the face of a niche sector that remains complex and difficult to understand at first glance, we have listed points of vigilance on which we believe it is important to focus in order to limit the risk as much as possible, before and during the service.
1. Ensure the level of maturity of the lead generator in terms of GDPR:
Before contracting with a lead generator. You should always be interested in their practices.
Today, even if any actor processing personal data has the obligation to comply with the gdpr. Not all have the same level of maturity.
We can therefore only advise checking this level of maturity.
The purpose of this audit is to ensure that the gdpr. Rules are respected on the one hand and on the other hand to document its own compliance.
Do not forget that in the event of a cnil audit. Any company must be able to show that it has adopted a responsible stance.
On this subject, the cnil specifies what it expects in lead generation terms of controls. First of all notes that it results from these provisions that in its capacity as gambling data vietnam data controller, the company (…) is required to verify itself that the conditions allowing it to carry out commercial prospecting operations are met.
But then what should we check in practice?
By asking these questions upstream of the service, we document its compliance, we make ourselves responsible and we guarantee that the principle of privacy by design is taken into account from the start, that is to say, configuring the service so that it is, in principle, compliant with the applicable regulations.
2. Prioritize lead generators with legal teams
Until recently, lead generators were not in the spotlight Lead Generation in terms of sanctions imposed by public authorities. Recently, we have been hearing regularly that this or that player is not complying with the legislation.
3. Contractually frame the customer relationship
Today, industry practice generally favors the signing of quotes or purchase orders. However, these documents often prove insufficient to adequately frame how to use lifetime value data to evaluate campaign success the contractual relationship between the lead generator and the client. Their synthetic nature leaves too much room for interpretation, creating areas of uncertainty that are potentially detrimental to both parties.
In this context, we strongly recommend opting for the negotiation of a detailed contract. This approach allows to address and clarify several crucial aspects including: delivery terms; termination, GDPR guarantees, mutual responsibilities, etc.
A thorough contract negotiation offers several significant Lead Generation advantages. Indeed, by anticipating potential scenarios, you reduce areas of legal and operational uncertainty. You de facto integrate a risk management dimension into your relationship with aqb directory the lead generator. This proactive approach allows you to anticipate potential problems and put in place appropriate resolution mechanisms.
