CONCEPT
Email Marketing is a communication marketing strategy implemented with the goal of raising brand awareness, persuading customers to make a purchase or sign up for a trial… Accordingly, this campaign will be implemented through sending emails to different customer segments , helping you interact with customers on a more personalized level.
Email marketing statistics
The email channel is still growing and has great marketing power. Here are some email marketing statistics:
According to Campaign Monitor (2019), the average email open rate across industries is around 17.92%, and the average link click rate in emails is around 2.69%.
According to the DMA (Direct Marketing Association) report (2020): Email marketing has a higher return on investment (ROI) than many other marketing methods. On average, every dollar invested in email marketing can bring in about $42 in revenue.
According to Litmus survey (2021), 77% of marketing professionals believe that email marketing is an effective tool for marketing and creating customer interactions.
According to HubSpot report (2021), 78% of marketing professionals rate email marketing as an important channel to improve customer engagement and 59% of businesses identify email marketing as an important element in their marketing strategy.
Statistics show that email is still a potential marketing channel.
Statistics show that email is still a potential marketing channel.
Email remains a powerful
Marketing channel with growth in users, email volume, open rates, and click-through rates. However, some businesses doing email marketing may feel discouraged because they see the channel as no longer effective.
Reasons why email marketing is not effective
Email marketing still has a lot of potential, but there are some factors that. Can reduce its effectiveness such as.
Email marketing is limited by tools that filter or block promotional emails.
Email filtering technology from service providers like Gmail can identify promotional. Emails and move them to Spam or Promotions. Most recipients rarely, if ever, check these folders, so these emails can be considered undelivered.
The growth of other customer engagement channels
Social Media: Social media platforms like Facebook, Instagram, and Twitter have become popular advertising channels, with the ability to diversify advertising formats and reach a wide audience.
Direct messaging on apps: Many messaging apps like Facebook Messenger, WhatsApp, Zalo, live chat (direct messaging app on website)… provide the ability to send direct messages and interact immediately with customers without going through email.
Push notification: Mobile apps have the ability to send push notifications directly to users, providing faster reach and higher engagement than email.
Email is still a potential channel, but some factors such as usage purpose and spam filtering tools make email marketing campaigns less effective.
Email marketing is being repurposed
Modern email marketing has gradually changed its purpose.
Modern email marketing has gradually changed its purpose to adapt to changes in consumers and markets. Instead of focusing solely on advertising and sales, email marketing today is shifting to building relationships, interactions and trust with customers .
Instead of sending mass, untargeted emails
Businesses are now focusing on building personalized email campaigns that meet the needs and preferences of each customer. By using data and analytics, they can better understand their customers, create similar content, and send it at the right time.
Additionally, email marketing has opened up opportunities for two-way interaction. Instead of just sending one-way messages, businesses are now creating email campaigns that allow customers to participate, provide feedback, and interact directly through feedback and links within the email. This helps build deeper relationships with customers and creates positive interactions.
Our group includes a diverse array of skilled professionals known for their remarkable achievements. We focus on creating phone number lists, and our pleased clients regularly share their positive experiences. You can also join our community of esteemed phone number list customers! If you’re interested, don’t hesitate to reach out through our dependable online platform. We promise prompt and exceptional service.
In addition, has also become a supporting tool in providing valuable information and improving knowledge for customers. Instead of just being limited to advertising products, today provides useful content, user guides, or provides industry news and advice from experts, helping customers feel they receive value from signing up to receive emails.
Therefore, it can be seen that modern has shifted its purpose to focus on building close relationships, interacting and providing value to customers. By personalizing, two-way interaction and providing valuable information, is still a potential marketing channel and brings benefits to both businesses and customers.
Why is email marketing still of interest to many businesses?
Despite the challenges and limitations, email marketing still offers many benefits and potential:
Highly personalised and interactive: allows for personalisation of content and sending individual messages to each customer, creating more personal interaction.
Proactivity and ownership: allows businesses to own customer data and reach out directly without having to follow the rules of social media platforms.
Transactional purposes: Email marketing is still used for more transactional or confirmation purposes, such as transaction confirmation, customer complaints and support, contract exchanges, signing, and is an important channel in B2B business.
How to use email marketing more effectively
To make the most of email marketing, the following strategies can be applied:
Determine the appropriate purpose of use:
Before implementing an campaign , clearly define the goal (increase sales, build customer trust, promote the brand, or interact and create relationships with customers, …) By defining clear goals, businesses can create appropriate content and strategies.
Focus on quality content: Create content that is engaging, useful, and valuable to your audience. Make sure the content is tailored and relevant to your audience.
Some strategies to help you take advantage of and maximize the effectiveness.
Increase personalization and engagement: Use tools and services to personalize email content, such as naming recipients in emails, sending messages based on individual behavior or interests. Add interactive elements such as questions, surveys, or inviting recipients to join discussions.
Test and optimize: Conduct A/B tests to test the effectiveness of email headlines, copy, images, and timing. Based on the results, adjust campaigns and optimize to increase effectiveness.
Build a quality email list: Create a targeted customer list and collect emails from reputable sources. Make sure the list is up to date and that customers have actively signed up to receive information from you.
Use Affiliate Marketing Techniques:
Combine email marketing with affiliate marketing campaigns to increase effectiveness. Send special offers, discount codes, or exclusive promotions via email to encourage recipients to make a purchase.
Manage Email Frequency: Make sure your email frequency is reasonable and doesn’t feel spammy. Consider the level of engagement and response from your recipients to adjust your sending frequency accordingly.
Ensure mobile compatibility: Implement responsive email design that is compatible with mobile devices. With the increasing number of users accessing email on mobile phones, ensuring a good mobile experience will improve campaign effectiveness.
Track and Evaluate: Use analytics fax lists powder tools to track and evaluate the effectiveness of your campaigns. Measure email open rates, click-through rates, conversion rates, and other metrics to better understand customer response and adjust your strategy.
Subiz Email – support to improve email channel efficiency
In addition to converting the purpose of using email channels, marketers can consider using software to support email channel deployment, such as Subiz , to increase the effectiveness of email channels. Some outstanding features of Subiz Email :
Manage multiple emails at the same time with just 1 Subiz account
Receive and reply to all emails from customers right on Subiz
Automatically distribute emails to responsible consultants according to preset settings
Email Library: Respond quickly to customers with ready-made Email templates to increase service quality and consistency in customer interactions.
Email authentication: DKIM & SPF configuration increases the trust of email sending domains and increases email sending efficiency.
Detailed reporting and analysis of email channel data.
In addition, Subiz is implementing an automatic ba leads email marketing feature, helping you automatically send periodic customer care emails according to a pre-set cycle.
Email marketing is still a powerful marketing channel with the ability to build relationships, engage and provide value to customers. However, to be successful, it requires a focus on building the right strategy, creating engaging and customized content, and optimizing customer interactions. By implementing these strategies, businesses can maximize the potential of and achieve the desired results in building strong relationships and increasing sales.
