How do you get people to buy your products or services? First, you make the product/service irresistible. Offer the best solution to their problem or the quickest way to satisfy their needs. Then you make the buying process as easy as possible.
We’ve come to know this process as a ‘sales funnel’
Which makes it sound way more straightforward than it actually is. Your customers aren’t trotting along a straight path to purchase that goes directly from A to B. They’re coming from all different directions, with different intentions, and needing different things from you along the way.
What’s crystal clear is that sales funnels are all about your prospects’ perspectives. You need to map the whole landscape, so that each customer’s journey is as smooth as possible. So that you grab attention and shop nurture that initial interest all the way to the till.
For this, you need two equally powerful tools:
ScoreApp: Your quiz-based lead generation machine – captures, pre-qualifies and segments leads
HubSpot: One of the most highly reputed CRM and email marketing tools on the market – automates personalised nurturing for every audience segment
With these two specialists
as part of your team, you can create an overflowing sales funnel and over-subscribed waitlists. Mitigate the financial risks of launching a new product or service, attract qualified leads, and use data insights to fuel a constant upwards spiral of improvement.
What is a sales funnel?
There isn’t one definitive sales funnel structure. You need to tailor Top Challenges in Bb Sales Lead Acquisition yours to build a sales to your industry, product and service, and to your different audience segments. Typically, they include the following elements:
Become a mindreader
The better you know your audiences, the better your america phone number product or service will serve them – and the more you’ll sell. Use ScoreApp quizzes to get inside their heads with market research questions that get into what to build a sales they’re really thinking and feeling. Do this when you’re at the concept stage to find out if your great idea is before you invest any substantial time or money in development.
