Monga wotsatsa wa B2B, simudziwa za zovuta zomwe mungasinthe kuti mukhale Njira Zachipani ndi gulani mawonekedwe omwe akusintha mwachangu. Ndi kutha kwa ma cookie a chipani chachitatu mu Epulo 2024, kukakamizidwa kuti musinthe njira zanu zachipani choyambirira ndikukhalabe opikisana sikunakhalepo kwakukulu.
M’nkhaniyi, tiwona njira zotsogola zopambana m’dziko lopanda cookie, kutengera zomwe takambirana m’nkhani zam’mbuyomu:
Art of Attribution mu B2B: Kulumikiza Kutsatsa ndi Ndalama
10 Pamwamba pa B2B Marketing Attribution Data Leaks Kukhetsa Chitoliro Chanu
Zosintha Zazinsinsi Zatsopano ndi Kutsatsa kwa B2B: Komwe Mungayang’ane Pano
Chifukwa Chiyani Zambiri Zagulu Loyamba Ndilofunika Pakutsatsa kwa B2B M’dziko Lopanda Ma Cookie?
Kutsatsa kwa B2B kukupita ku tsogolo lopanda cookie, kupangitsa kuti chipani choyamba chikhale chofunikira. Malamulo okhwima okhudza zinsinsi amawonetsa kufunika kotsatira njira zachinsinsi za munthu woyamba. Amalonda amayenera kusonkhanitsa deta yachipani choyamba ndikugwiritsa ntchito deta mosiyana chifukwa cha nkhawa zachinsinsi komanso kusintha kwa malamulo. Kulephera kusinthira ku chikhalidwe cha chipani choyamba kungalepheretse kuchita bwino kwa malonda ndi kukula kwa bizinesi.
Mphamvu ya Njira Zazida Zazigawo Zoyamba za B2B
Njira yachidziwitso cha chipani choyamba idzakhala (ndipoNjira Zachipani mosakayikira nthawi zonse yakhala) chinsinsi chotsegula makampeni otsatsa makonda, ma cookie a chipani chachitatu akutha. Deta yachipani choyamba ndi chidziwitso chomwe chimasonkhanitsidwa mwachindunji kuchokera kwa omvera anu kudzera muzochita ndi tsamba lanu, pulogalamu, kapena njira zina zomwe muli nazo. Deta iyi ndi yolondola komanso yodalirika ndipo imagwirizana ndi malamulo achinsinsi.
Chitsime: Contentlift
Nawa maubwino apamwamba ogwiritsira ntchito njira yachipani choyamba pakutsatsa kwa B2B:
Kulondola kwa Deta ndi Kudalirika – Mukasonkhanitsa deta yachipani choyamba Kuyenda Padziko Lopanda Ma Cookie: Chitsogozo Chokwanira cha Otsatsa a B2B mwachindunji kuchokera kugwero, mudzadziwa kuti ndiyolondola komanso yofunikira. Izi zimachepetsa chiopsezo chokhazikitsa zisankho zamalonda pazachikale kapena zolakwika.
Kutsatira ndi Zazinsinsi – Popeza deta ya chipani choyamba imasonkhanitsidwa ndi chilolezo, imagwirizana ndi malamulo achinsinsi , kuchepetsa kuopsa kwalamulo kokhudzana ndi kugwiritsa ntchito deta.
Kusintha Mwamakonda Anu – Zambiri za chipani choyamba zimakuthandizani kumvetsetsa zomwe makasitomala amakonda komanso zomwe amafunikira kuposa zomwe gulu lina likufuna. Izi zimakuthandizani kuti mupange makampeni otsatsa omwe amakulitsa chidwi komanso kutembenuka.
Kusungitsa Makasitomala Kwabwino – Zambiri za chipani choyamba zitha kupanga zokumana nazo zomwe zimakulitsa kukhulupirika kwamakasitomala ndi kusungitsa mitengo.
Kuwongolera Kotsogola Kotsogola ndi Kulera – Kusonkhanitsidwa kolondola komanso koyenera kwa gulu loyamba kumabweretsa kuwongolera bwino kwambiri. Zotsatira zabwino zimakupatsani mwayi woyika patsogolo ndikukulitsa zoyesayesa zakulera.
Udindo wa Deta Yachitatu M’dziko Lopanda Ma Cookie
Deta ya chipani chachitatu yokha si yoyipa mwachibadwa. Ikagwiritsidwa ntchito ndi njira yachipani choyamba, imatha kupereka zidziwitso zofunikira ndikuwongolera kumvetsetsa kwathu omvera omwe tikufuna. Chofunika kwambiri ndikusintha njira zathu zosonkhanitsira deta ndikupeza njira zina zomwe zimagwirizana ndi malamulo achinsinsi nambala za cn ndikusunga chidaliro cha ogwiritsa ntchito.
Gwiritsani ntchito data ya chipani chachitatu kuti
Limbikitsani kumvetsetsa kwanu kwa omvera omwe mukufuna
Tsimikizirani ndi kuwonjezera chidziwitso chanu cha chipani choyamba
Dziwani mwayi watsopano wamsika ndi zomwe zikuchitika
Magwero Ena a Zambiri Zagulu Lachitatu
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