As we have already mentioned, there are two ways to get an account: apply directly or through one of the messenger marketing platforms.
Registration on the official website always takes a lot of time for verification. And if you connect, for example, through us, then you can do it in 2 days.
In general, connecting and verifying a profile is a large and whatsapp marketing service complete instruction, so we have highlighted this information in a separate detailed material .
WhatsApp Business API: Messages
In WhatsApp API, all messages are divided into session and template.
This must be done:
- Firstly, without timely connection of a consultant, the rating and quality level of the phone number may decrease. And in general, we use WhatsApp to simplify interaction with clients and make them more loyal. And who else but an operator can help achieve this by solving a difficult client issue that a chatbot cannot handle .
Secondly, if you do not organize the possibility of contacting a live operator within 7 days, then WhatsApp may set new limits on mailing. Yes, if you have less than 1,000 clients, you most likely will not notice the difference. But if you have a large audience, then reducing the limits on mailing may become a problem.
WhatsApp Business API Template Messages
After the 24-hour session is closed, the company can continue how to optimize customer support with lifetime value data communicating with the client only using HSM templates — pre-approved WhatsApp notifications that serve to open a 24-hour window or initiate a dialogue.
Such a template can be not only text, but also multimedia and interactive . Multimedia templates allow you to interact with clients using images, videos or PDF files, and interactive ones support the insertion of CTA buttons.
By the way, connecting through messenger marketing platforms is also beneficial because they help with setting up and approving these templates in WhatsApp.
Please note: frequent sending of template messages can lead to blocking, and this will lower the rating and status of your WhatsApp Business account.
WhatsApp Business API Template Message Quality Rating and Status
Earlier in the article we talked about the quality rating of phone numbers, and also a separate similar rating for template messages – these are different things. But the mechanics of work and the essence are the same.
The template rating shows how your customers react to template messages over the past 24 hours. You can track the rating and status of templates in Facebook Business Manager. There are 3 quality ratings
When the template status changes to Flagged or Disabled, a notification is sent to your email. To avoid blocking the HSM template, make sure you send mailings only to those clients who have agreed to receive notifications from your company. Or try rewriting the template to a more suitable one.
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To maintain high quality customer service, WhatsApp cl lists requires companies to obtain consent from customers to send messages. In this article, we explain in detail how to properly collect subscribers so as not to violate the rules, in case WhatsApp can conduct an audit.
through a form on the site, in an advertisement with a transition to WhatsApp, a link to your profile in WhatsApp, a QR code for a chat with your company in WhatsApp, or in a correspondence initiated by the user.
To make the user more likely to agree to the mailing, show him its value and advise him to subscribe at the right time. For example, offer the client to receive notifications about new products when registering on your site.
Congratulations!
Now you know all the basics about the WhatsApp API. And if you want to start using this tool to grow your business, contact our experts , they will consult you for free and recommend a suitable solution for your needs.
More articles on the topic
If you want to learn more about WhatsApp for Business, we recommend that you check out our other materials:
- WhatsApp messaging for business: an up-to-date guide
- How to properly collect subscribers in WhatsApp
- You don’t sell messengers? And you won’t!
