Can you sell all year round? Seasonality of sales is not only a problem for companies that sell tours only during holidays or Christmas decorations only in December. Also people who deal with online business face this phenomenon. The sale of online courses assumes a high-profile premiere several times a year, but there is a dead period between them. The answer is passive income and the launch of the so-calle evergreen, an automate product that provides a steady income throughout the year. In a similar way, newspapers try to encourage subscriptions, and streaming platforms – to subscribe for a whole year.
What model does your company follow
Another, but more time-consuming solution, will be to develop a new product or market to ensure customers not only “in season”. In addition, marketing and well-chosen PR tools can be helpful . An email marketing campaign or advertisements whatsapp mobile number list can direct customers’ attention to a pre- or post-season product, pointing to a lower price or other bonuses associate with buying at a less favorable time. Often, such artificially create dates turn into iconic events, such as the fall fair or spring cleaning of warehouses, which serve to stimulate seasonal sales also in other seasons. Finally, you can find additional sales channels in or around the season to saturate it to the maximum.
Old assumptions may no longer
The organization of workshops is quite often use recently. A company producing Christmas decorations can invite companies or children to make baubles together from the first days of December. A course, a book, or a bauble museum could help EW Leads bridge the dramatic gap between December revenues and no revenues during the rest of the year. These are just a handful of examples of how the seasonality of sales can be turne to the company’s advantage. We recommend Micromarketing – reaching the customer at low costProduct and culinary photography for the Ariete brand February 1, 2021 Product photography is one of the most effective methods of presenting the advantages of a product.