And more than 64% of potential customers can watch informational videos about products and decide to buy. YouTube Video Becomes a Popular Platform in the World It is undeniable that the existence of YouTube videos has become a trend among the world community as an alternative to everyday viewing. Being […]
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How to Of course, a reliable marketing strategy in increasing brand awareness has a great opportunity to bring up top video topics, one of which is by paying attention to SEO with potential target keywords to compete in search engines. YouTube Video More Lik by Internet Users Currently, internet users […]
If video ad content (youtube ads) is applied by professional marketers such as youtube video ad creation services related to what is needED it’s easy for the target to see the entire ad. In fact, it is possible that the user will click on the ad so .That it is […]
What are YouTube videos? In the modern digital era in 2023, it feels quite right to market business content through videos on the YouTube platform. YouTube video is a sharing site that facilitates all forms of video and audio media sharing. To this day, YouTube video is one of the […]
At the Google Marketing Live 2023 event, Google presented several innovations involving advances in generative. Artificial Intelligence (AI) for Google Ads, Performance Max, Product Studio and Search Generative Experience (SGE) in Search Labs. The innovations aim to make it easier to create custom product images. Manage creative assets, improve ad […]
Branding is the art and science of building and managing a brand. And it is an essential component for any business that wants to establish a strong presence in the marketplace. However, measuring branding can be a challenge. As it involves analyzing intangible factors such as public perception and brand […]
Research article by Meta shows how to improve landing page. Conversion rates and offers a free evaluation and optimization scorecard. Meta published a whitepaper containing the results of a study of 500 landing page experiments. Research provides insights that can help design better. landing pages that convert at a higher […]
Statistical significance is a key concept in A/B testing analysis, especially in the context of digital marketing. Above all, It is used to determine whether the difference between the performance metrics of two variants (A and B) is real or has occurred by chance . Scientifically speaking, statistical power is […]
The answer to that is simple: you need to profit from your campaigns in the first place. Learning is also essential and will bear fruit in the long term, but it has mandatory requirements for you to actually say that you have learned something. Doing A/B Tests means entering a […]
Paid traffic campaigns for B2B lead generation on social media yield poor results. However, Despite B2B marketers investing heavily in this strategy, the return on investment (ROI) is disappointing. B2B Paid Advertising Benchmark Report Metadata’s annual benchmark report provides insights and benchmarks for B2B marketers based on analysis of real […]
