On-page SEO is certainly the step that should not be overlooked in the context of an SEO campaign on Google. It is also the process that prevails before creating a website. Let’s take a look!
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On-page SEO or on-site referencing: definition
On-page SEO is a set of SEO optimization techniques performed on the pages of a website. This process is the opposite of off-site SEO (off-page SEO) which consists of applying SEO actions outside the site (such as netlinking ) .
Concretely, the objective is to optimize the pages of the site by defining specific keywords for each of them. The mistake not to make is to want to optimize several pages on the same key expression.
During this operation, we will also take care to define a relevant tree structure (parent pages, child pages, etc.) which brings together the pages which touch on similar themes.
On-page SEO: the 6 essential criteria for optimizing your website
1) The title tag
The title tag is an HTML tag that advertising in social networks allows you to give a title to a web page. It is located in the title bar of the browser, but also on search engines.
The Title tag is one of the main hot zones of a page. In other words, it plays a vital role in SEO . Your main keyword must be present there.
3) H1, H2, H3, H4 tags…
To simplify, these are the titles and subtitles of a web page. These tags must also contain the main keyword or a synonym.
4) The body of the page (or body of the article)
This is the textual content of the page. It uab directory must include the keyword which will be distributed in several areas: chapô, body of the text… The variations of the main expression must also be present in the content to semantically enrich the page.
5) Internal meshing
Internal meshing, also called internal linking, is part of the positioning criteria established by the Google search engine. It consists of organizing the internal links of a website in order to allow the Internet user to navigate from one page to another.
