Who needs to write cases?

A step-by-step guide from the of Contentim will help you write a fiery business case and choose a strategy for its promotion.

A company’s experience in solving

specific practical problems is the best email data advertisement. Add the power of stories to this experience and you get a fiery business tool that convinces to buy. We are talking about cases, or Case Studies. How to write a working case for an international audience? We show and comment on successful examples. Case Study is a deep and  study of a specific case in a real-life setting.

In the context of business, a case

email data

is a content format that tells about the experience of solving a client’s problems. Such a narrative is built on the principles of storytelling: there is a main character who encounters an enemy – a problem. On the way to solving it, he meets an assistant – a company or a product. Together they defeat the enemy and become better.

Cases are for the lower again expressing this metric as a percentage  sectors of the sales funnel. They usually attract less traffic than blog articles, but they are much more effective in convincing potential clients. After all, if the customer sees that you are successfully solving a similar problem, there will be fewer reasons to doubt the choice.

Some statistics. Case studies are the third most popular content format among B2B marketers, used by
66% of B2B marketers consider case studies “very effective” in attracting potential customers and increasing sales. We asked subscribers of our Telegram channel “Your Personal Native” what content formats they prefer to promote IT projects. Cases took an honorable second place after the blog, 19% of respondents voted for them.

As you can see, many companies rely afb directory on cases and win thanks to this. If your business solves consumer problems and the results of the work can be objectively assessed, it is worth adding case writing to your promotion strategy. For whom are cases a waste of time? For companies that provide standard services or sell a simple product, Case Studies will not bring results.

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