There are many ways to promote a product, whether by word of mouth, offering it to friends or relatives, or using media such as print media and digital media.
But as time goes by, mobile phones have become the best advertising media in this modern era. Did you know that smartphone penetration in Indonesia has reached 170.4 million users?
So it is not surprising that many entrepreneurs or brands are starting to follow the market’s steps by marketing through digital media. Digital media such as Google ads
Google ads is one of the digital marketing tools that is quite powerful and precise. For more, let’s see the article below!
What is Google Ads
Google ads is one of the advertising channels that uses digital media. Initially Google ads had the name Google Adwords, but in 2018 Google Adwords was re-branded to Google Ads. Google Ads is a digital advertising tool that is easy to use even for beginners.
In addition to being easy to use for beginners, it is database shop also right on target, in addition to being able to be placed in search engines, Google Ads can also be displayed on several website platforms, including YouTube. That is why Google Ads is in great demand. Even by beginners.
Why do we need Google Ads?
There are several reasons why how to advertise on Google and how to place ads on Google are considered more effective and efficient. One of them is, Google will provide relevant ads according to the keywords searched by the user.
Thus, users will find ads that match how to start a cryptocurrency exchange what they are looking for. Therefore, it is likely that they are interested in the products or services you offer through Google ads.
In addition, Google Ads ads are also connected to many platforms, such as YouTube to Google Maps. Of course, this is an added value that you can consider using Google Ads
Benefits of Google Ads
There are several benefits that you can get when you start advertising your products through Google Ads. Among them are:
- Google Ads has a very wide range of placement options.
- With keyword-based advertising, you can more easily find customers who are right for your product.
- Friendly for beginner advertisers
- Wide advertising reach Google Ads also provides a platform called the Google Display Network. Where your ads will be displayed on registered website pages.
Google Ads Ad Types
For those of you who want to place ads on Google Ads, here are the types of ads available on Google Ads.
- Search Engine Marketing: Ads that are displayed when a keyword is searched on the Google search engine.
- Google Display Network: Image ads available on various websites and applications that have officially collaborated with Google.
- Google Shopping: Ads offering goods connected to the marketplace
- Youtube Ads: Ads on every video on Youtube
- Google Universal App Campaign: Advertising for mobile apps
Also read: Facebook Ads: What is it, How to Advertise & Benefits
How to Install Google Ads
To start Google Ads there are several things you aleartnews need to prepare first. Among them are:
- Gmail Account
- Payment methods (Credit card, Debit card, E-Wallet account in collaboration with Google)
- Taxpayer Identification Number
There are two ways to advertise on Google and how to place ads on Google that you can do. Here is a brief explanation of how to place Google Ads.
The first way
- Open Google Ads
- Set Goals or Objectives
- Fill in Business Name
- Write the Content of the Advertisement
- Fill in Relevant Keywords
- Select Target Audience Location
- Set Advertising Budget
- Confirm Payment Info
The second way
- Open Google Ads
- Select Expert Mode
- Create a Google Ads Account
- Create a New Campaign
- Select Targeting and Budget
- Set Up Ad Groups
- Create an Ad
3 Google Ads Digital Marketing Bootcamp Recommendations
To advertise on Google, of course you can learn how to do it autodidactically. But did you know that there is an easier way to learn it, and also get mentor guidance until you get the opportunity to be channeled to work?
The easier way is to join bootcamps that have officially collaborated with Danacita! Check out the recommendations below.
Hacktiv8
Hacktiv8 is a bootcamp institution that has successfully produced more than 1500 digital talents.
Hacktiv8 opens a Digital Marketing class that you can follow for 12 weeks. Here are the benefits that can be given:
- Updated curriculum
- Growth mindset
- Professional instructor
- 350+ hiring partners
Rakmin
Rakamin Academy is a digital talent training course institution that is ready to help you achieve your dream career. One of them is becoming a Digital Marketing Expert.
You can learn directly with experts, add to your portfolio through real projects, and be guided until you are guaranteed to get a job or 100% of your money back.
Course-Net
Course-Net is one of the training course institutions that opens Digital Marketing classes. It is recorded that 75 thousand people have joined, from beginners to experts.
There are several reasons why you should take classes at Course-Net, namely, broad job opportunities, high salary prospects, can be learned easily without a digital marketing background, and increases the opportunity for business success and increasing turnover.
Become a Google Ads Expert with Danacita
That’s how to advertise on Google and how to place ads on Google that a digital marketer must know. Interested in becoming a digital marketer? You can take one of the course classes above.
Feeling burdened with the cost of education? Congratulations, you are lucky because the course institution has collaborated with Danacita as one of the payment methods that makes it easier.
Danacita is an online payment platform that has been established since 2018. To date, Danacita has recorded more than 14 thousand users from students to course participants, 120 education partners, and more than IDR 171 billion in education funds have been allocated.
Danacita is a solution for those of you who have difficulty paying education fees by offering payment terms ranging from 6 months to 24 months.
There are several reasons why you should use Danacita. Among them are:
- An easy and safe solution to achieve your educational dreams.
Danacita has a permit and is supervised by the Financial Services Authority (OJK), and has been ISO 27001 certified for the security of your transaction data. - Direct disbursement to educational institution accounts
You don’t need to worry because educational funds will be paid directly to educational institutions that have partnered. Maximum 3 working days. - Danacita’s easy requirements
do not require a down payment or collateral. You can apply directly with just your ID card, proof of billing, and proof of income for the last month. - Easy online application process.
You can start submitting your application anywhere and anytime via the Danacita website and Android application. - Free early settlement fee
If you have extra funds and want to make a payment immediately, you can contact the Danacita customer care team without any fines.
That’s the reason why you should use Danacita as a payment platform. Interested in using Danacita? Immediately do a loan simulation on the Danacita website or Danacita application .