Have you ever heard of a little about PPC marketing and want to know more? Or you already know and want to try to run but are not sure where to start? You come to the right place!
In this article we will discuss what PPC is. Starting from understanding, types, strengths, to the steps to run it and how you start!
What is PPC?
Pay Per Click or commonly abbreviated as PPC is one of the digital marketing models where advertisers will pay every time one of the ads run by the audience. This digital marketing strategy works by allowing advertisers to offer certain keywords or phrases that they want so that advertisements appear.
That is, when the user searches one of the targeted keywords, the advertisements that are run will appear between the top results. When the user clicks on the ad, eating that’s where the advertiser is then charged. Therefore, one of the PPC models is found in search engines.
Types of PPC
After knowing what PPC is, the next thing you need to understand is the types of PPC. As digital platforms increase, the types of PPC also increase. There are many types of PPC that you can run. Some of them are:
1. Searching marketing
One of the most common types of PPC is searching for Google. The way it works is that advertisements will appear to users every time they are looking for certain keywords that you target. For example the keyword “Bootcamp Digital Marketing”.
To run this type of PPC, you must prepare a buy telemarketing data campaign by writing ad text, selecting relevant keywords, and selecting the appropriate landing page on your website
2. Display advertising
Next, the PPC type is Display Advertising. If you have ever entered a news site and find an advertisement in the form of a banner or poster, then that is one of the advertisement placements from Display Advertising. This type of PPC displays more visual content, so your image and video assets must be interesting
3. Social Media Advertising
As the name implies, this type of PPC is on the social media platform. You can choose to place your social media advertisements in various inventory. For example on Instagram, you can choose your ad to be aired on Home, Stories, and Reels.
4. Google Shopping
Google Shopping Ad service provided by Google which contains product information, product images, prices, and online store links. This type of PPC is usually used by e-commerce on a search page like Google.
5. Remarketing advertising
What is PPC Remarketing Advertising? PPC Remarketing is a strategy where you are targeting to return to the audience who have visited the product page or who once transacted there. This type of PPC is considered very effective because the target audience is certainly interested in products and has a connection.
This PPC strategy uses cookies in the user’s browser to display certain advertisements based on their previous online actions. For example, users who browse digital marketing can see picture ads for the latest promo bootcamp digital marketing.
The advantages and disadvantages of PPC
The following is a comparison madagascar internet statistics: key figures and developments between the advantages and disadvantages of PPC.
1. Excess PPC
Quickly get advertising results
Makes it easy to reach more specific targets
Suitable for campaigns to increase conversion
2. Lack of PPC
Not suitable for use as a long -term strategy because it costs money
Visibility of your ad will disappear when your costs run out
The possibility of producing a low ROI
Not suitable for increasing brand awareness
The steps to run PPC
Here are the ways and steps to run PPC well:
1. Make a marketing purpose
Determining the goal at the beginning is the cl lists main step that must be done every time you want to run any digital marketing strategy, including PPC. It is intended that you can measure the success of your ad and as the next evaluation material.
By determining marketing goals, it will make it easier for you to determine the platform and type of advertising that best suits marketing needs in the business.
The purpose of marketing can be different in each company, but the most commonly used in PPC, among others, increasing the site traffic, bringing in prospects, encouraging sales activities, and increasing brand awareness supported by social media optimization or ADS display.
2. Conducting Audiens Research
Knowing where your audience is very important to make it easier for you to reach them. Therefore, before actually running PPC.
