n this article, we will talk about collecting applications for a free webinar and share the nuances that you should pay attention to if you need to conduct an advertising campaign for any webinar in a short time.
October 20, 2021
0
3 min.
Customer
TG Consulting is the official partner for product implementation SAP Business One. SAP Business One is a business management software designed for medium and large businesses.
Product
Webinar – “Accounting SAP Business One”, where you can learn more about:
How to get double benefit for business?
Management and accounting reporting. How to find a balance?
Operational accounting as a lever for business control
The goal is to sell the main product through this webinar.
*The webinar is an entry point for TG Consulting clients.
Target
Collect the maximum number of registrations library shop for the webinar in the shortest possible time. Naturally, spending as little money as possible.
Analytics
First of all, we did a basic goal setup in analytics systems (Google Analytics and Facebook Pixel) using Google Tag Manager in order to understand how many conversions traffic from advertising campaigns brings.
Conversion means signing up for a webinar.
Creating advertising posts
As for the content, we have prepared concise and informative ads. Here are examples of banners:
Funnel
For this we used the BotHelp service with a multi-step bot in the Telegram messenger.
Any sales funnel consists of several stages. The funnel for our webinar consists of the following stages:
Subscription to the funnel.
Additional information about the webinar
A warming series of letters.
Broadcast.
Record or repeat.
Let’s look at each stage separately and show it inside the BotHelp service.
Registration for the webinar
The first stage of the funnel is the recruitment of subscribers. It occurs with the help of various marketing tools. We used a combination of:
We created a mini-landing page reasons to study at bali state polytechnic where we briefly described the webinar and added a subscription button to it.
As a bonus when subscribing, we gave people free useful content in the form of a recording of the previous webinar. Using a goody (lead magnet) increases subscriber conversion several times.
Additional information about the webinar
After a person has subscribed (clicked on the button), we inform about successful registration for the webinar and send a more detailed program. In fact, this message is a replacement for the website – this is how we try to give as much information as possible about the upcoming event and increase motivation to come to the webinar.
We launch it immediately after registration so that people don’t forget about the upcoming event. Which is quite possible, considering that traffic usually starts coming 7-10 days before the webinar.
The purpose of the automated mailing b2c fax is to maintain contact with a person, create anticipation for the webinar, and engage the person in communication.
Broadcast
On the day of the broadcast, we send several messages with a reminder about the upcoming webinar and one after its completion.
