A lunch box from Prada for 165.000 ₽ is not just an accessory. it is a statement. A statement of status. taste and belonging to the world of the elite. Nikita Vikhrov. an expert in digital marketing and the owner of a Telegram channel from the TOP-9 in the country. reveals the secrets of SEO promotion in the luxury segment. Let’s consider what to work on and what is applicable in the mass market.
And MWI is always ready to develop a luxury online store for you and has prepare useful bonuses that you can pick up in our telegram bot .
Features of the premium segment
“Something on the rich” is the first thing that comes to mind when you hear the word “luxury”. But the high price is not the only thing that distinguishes the segment. Let’s see what goals luxury marketing pursues.
Make you feel special
Luxury brands offer something special database that is not available to everyone. Limite eitions. rare materials and membership in close clubs are just some of the things that add exclusivity to a product.
Promotion of premium sites. differences from mass marketExample of exclusive real estate
Another factor is personalize service. For example. Rolls-Royce allows you to customize your car under the Bespoke program . Embroidering “Vikhrov” on the headrest of the car is no longer a problem.
Provide high quality and unique materials
The sinks are made of natural marble. the bags are made of crocodile leather. All together. they are handmade and made to last. Something more is always expecte from luxury products. both in terms of durability and uniqueness of execution.
Become surrounde by history and an alluring legend
A long and rich history. tradition and cultural heritage add additional value to luxury products. Being part of the House of Gucci creates an emotional connection. Buyers don’t just spend money on things. they become part of history.
Promotion of premium sites. differences comment détecter le plagiat de contenu ? from mass marketItalian furniture company Oasis with a history of over 100 years
Give status and add authority
Rolex or Casio? If you play golf on weekends and are expecte at a yacht club in the summer. then the choice will probably fall on the former. Luxury still remains a symbol of success and high social status. Otherwise. rappers would not mention brands in their lyrics.
But the world does not stand still. and even in the world of luxury it is important not to get stuck in the past. To develop a successful marketing strategy. you nee to subtly grasp the nees and desires of the audience. Offer something more than just a product with a big name.
Who Buys Luxury Online: Audience Analysis
Online sales of luxury goods are no longer just a trend. but a new reality. A buyer can learn about a new product from social networks. study the details on the website. and come to the boutique to make a uab directory purchase. Therefore. brands no longer keep the distance of “status” online. On the contrary. they are developing digital platforms. From a convenient website to well-thought-out SMM strategies and effective e-mail newsletters.
