The logical structure of the site is an important element of resource development, without which it is impossible to achieve positive results in promotion. There are several reasons for this:
Convenient navigation and structured content make it much easier for visitors to interact with a website, which means it improves the user experience.
The correct structure has a significant impact on the results of SEO promotion, because it is one of the factors in ranking pages in search engines.
However, it is not easy to create a resource architecture that would satisfy both the user and search robots. There is no universal example of structure, because it depends on the type of resource, its subject matter and semantics,
And the target audience.
In simple words, everything is asia mobile number list very individual in this matter. Despite this, there are some recommendations that can significantly simplify the process of developing the site structure or its optimization. We will talk about this and other things further.
Site structure
What is website structure?
The site structure is a scheme that determines the placement of all pages, categories, subcategories, product cards within the resource. From a technical point of view, it is a set of URL addresses that are placed in a certain logical order.
The development of the site structure is closely related to the formation of the semantic core, because it determines which pages need to be placed on the site. Thus, only after collecting semantics is the corresponding structure created.
Read also :
What is web analytics and what role does it play in website optimization?
Why is website structure important?
User experience
The logical structure of a website is very important for providing a positive user experience. To prove this, let’s take a simple example – departments in a supermarket. Agree that in the department with sweets, a visitor expects to see cookies and candies, not dairy products or meat. Users perceive online resources in a similar way – when they open a certain category, they want to see products or information that match it.
SEO promotion
To rank a site, search engines check pages every day. The simpler and more logical the structure, the less resources and time it will take to index. This way, you won’t waste yourcrawl budget. In addition, search engines evaluate websites based seo-friendly url structure in 2023 on user perception. Attractiveness of visitors increases ranking in search results, while low dwell time and poor click-through rate can decrease ranking. A logical website structure ensures ease of use and directs users to target actions, which increases conversions. Proper structure also helps distribute internal page weight across all web pages. This contributes to better ranking of popular sections. Google’s algorithm independently forms this function (in the image below) based on structure, search engine trust, and traffic volumes.
Alphabetical organization of structure
Alphabetical organization is the categorization of information in alphabetical order. Typically, this approach is used to structure dictionaries, encyclopedias, and product catalogs. It can be useful as an additional method to simplify searching, but is not always optimal as the primary method of organizing information.
Site structure:
alphabetical organization
Chronological organization
In this case, the user can search for th phone numbers information on a specific date or time period. This approach is often used when posting news, press releases, and information on a website, which allows you to quickly find the necessary information relevant for a certain period of time. However, the user needs to know the exact time frame of his request.
